Transform your look and wardrobe by shopping well.

Dressing for Summer Fun

Finding the perfect pieces that will help you take on the summer heat isn’t always easy… and to be both relaxed and chic at the same time when beating that heat is an art. We have you covered on both counts, however, as we have searched high and low for the most adorable finds of summer. See for yourself what you’re going to want to make your own!

read more

What’s Hot — Top Shop

What’s hot? We’ll tell you what! Time to shop TopShop! They’ve debuted some amazing summer looks and we plan on spending our summer days in these effortlessly chic pieces!

read more

Upping Your Casual Look with Fitness Wear

Fitness wear, sports wear—or whatever you want to call it—has become a staple of style for us all—especially now. More often than not, we’re opting for the unkempt PJ look sans makeup these days, but it doesn’t take much to up our style game while still maintaining a serious level of comfort. That said, you’re going to want to be sure to check out the fabulous casual fitness wear looks we’ve found for you!

read more

Deals & Steals!

Who doesn’t love finding chic treasures and perfect pieces at the perfect price? This month I want to re-introduce you to a section of Be Iconic Style that we have always loved—Deals & Steals! And now we’re not only including the discounters but also the yummy retailers who have adorable things at fabulously low prices! See what we have found here at some of our favorite discounters, price-conscious retailers, and brands! What you see will provide fabulous finds that, regardless of brand and price, are timeless keepers for sure.

read more

Shelter-in-Place Shopping Trends

We’re sure everyone will agree when we say this is a strange time we’re all living through… and many of us are finding ourselves with more-than-usual free time on our hands to relax and enjoy a slower paced world. But as much as life has changed, we’re still shopping! For what you may ask? Well, we’re here to share with you! See what’s trending these days… You may even find something you’re possessed by!

read more

The Look — Free People

This month we shot The Look at one of my favorite places…. Free People. And boy did it not disappoint! In fact, it was so exciting that I had a terrible time trying to decide which to use for the shoot and I do not exaggerate when I say I personally could have bought...

read more

Foundations

Wearing the proper foundations (if you will pardon the expression) under you clothing is essential… it can alter the way your clothes hang on your body and slim where needed. Investing in your foundation wear is worth every penny… See what we’ve found for you this month!

read more

Fitness Wear – May

For many folks an extended period of quarantine has meant extra time on the couch…while for others, it’s been the perfect opportunity to up their fitness game! We’re not going to judge, but chances are if you’re here, you’re looking to keep moving…and we’re so lucky that spring has finally made an appearance! Since you’ve likely been wearing your workout gear a LOT these days (even for lounging) you may want to consider splurging on a few new items for your fitness wardrobe. That said, here we go!

read more

Fab Finds — European Edition

Every season, Bobbi seeks out the most fabulous pieces that you’ll want to add to your wardrobe, and this Spring is no exception! Be on the lookout for all things timeless with a twist! There will be lots of fun playing with incredible looks that will ensure that you are always your most gorgeous self!

read more

Maternity

Who says you can’t look chic and sophisticated while pregnant? Certainly not us! Look chic in whatever stage of pregnancy you’re in. Be sure to take a look at what we’ve found for you this month! Click, shop, and relax… you’ve got pregnancy covered!

read more

Pre-owned — European Edition

As a concept, the idea of pre-owned is genius! If you are like me, you love luxury… and yet sometimes it isn’t in the budget. As a stylist I often work with the resellers to pass on my client’s fabulous goodies that they are letting go of, so I know how carefully items are checked over before they accept or reject a piece. This makes for a delicious possibility in terms of your acquiring something you desire for a much more palatable price. Check out what we’ve found and love… and happy shopping!

read more

The Essential Crispy White Shirt

One of my favorite wardrobe essentials is the crispy white shirt. This is simple and clean, yet possesses just enough interest to pop your look. Channel your inner Audrey Hepburn with this look and use it endlessly. It will give you fabulous chic!

read more

Essential Shoes

In our world, essential shoes consist of all the categories that we live in endlessly, including sneakers, booties, and pumps. Keep in mind that not all silhouettes or leathers are equal however! Keep reading for Bobbi’s insight as to what shoes should comprise your ultimate, essential shoe wardrobe.

read more

The Essential Third Piece

A very important finishing touch to every look you wear is the “third piece.” Therefore, it stands to reason, that this component is an essential part of your ultimate wardrobe. In any creative measure, things are always done in odd numbers. So, when you dress you have your top, your bottom and your third piece—which can be a cardigan, a sweater or a jacket. Simple and easy. See what fabulous third pieces we’ve found for your ultimate, essential wardrobe!

read more

Deals & Steals – May

This month we have combined our Dollar Well Spent treasures with our Deals & Steals bargain hunting. Check out these fabulous deals.. some seriously budget friendly and others just wow bargains… for the great markdown values they are! Happy Shopping!

read more

The Art of Stylish, Comfy Travel—European Edition

This article, though brief, can be a life changer for you. It will give you the pointers on looking like a million, being super comfortable and deals with both personal and business travel. As always we want to simplify the process for you with maximum fabulous…and as always, we’ve done the shopping for you!

read more

Essential Accessories

Your essential accessories should include chic, simple pieces intended for daily wearing. These are the finishing touches that really pull your look together, up your chic, and continue to build on your ultimate wardrobe.

read more

Dress for Success – May

Professional business attire is a staple in any woman’s closet, and we’ve found some fabulous choices for you this month. Click, shop, and build your business essentials wardrobe!

read more

Essential Denim

Denim as a wardrobe essential is pretty obvious. What might not be obvious is the style of denim that will be the most flattering to your body and the most chic on you. Read up on the styles that are most flattering all around and be sure to add some denim chic to your ultimate wardrobe!

read more

Essential Sneakers

Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.

read more

The Essential White T Shirt

The white T shirt is an iconic essential in your wardrobe. Every fashion icon from Audrey Hepburn forward will tell you the white T shirt is a staple. What does it do? It pops everything and it goes with almost every category imaginable. Take a look at the sensational white Ts we think you should have in your essential wardrobe! Happy Shopping!

read more

What’s in Your Bag?

A woman’s handbag is her connection to the world and a tool from which to operate all day long after leaving the house. What we carry in our bag is critical to the ease with which we move through the day and the comfort with which we do that. We all find ourselves pulling things out of our bag numerous times throughout the day, so presenting a polished image of what we carry with us is part of a greater image.

read more

Lights! Camera! Action! Zoom 101

Chances are if you work from a home office, you’re already familiar with the ins and outs of Zoom calls—but if you’re new to video conferencing, there are a few things you should be aware of. Our very own, Bobbi Schwartz and Be Iconic Style contributor, Kara Goodson, offer sound advice on how to maintain a level of professionalism while Zooming with your colleagues, from what to wear to lighting and makeup. We’ve even shopped product for your own Zoom Makeup Kit!

read more

A Girl’s Best Friends—Shoes!

We’ve all heard the phrase, “Shoes are a girl’s best friend.” Oh wait—was it diamonds? Well if it was, it should have been shoes!   I’m not sure if you know this, but when people check you out, they begin and end with your feet. So, your shoes are your...

read more

Quarantining & Self-Care: All You Need for a Comfy Home Spa-Day!

As our our social spheres have seriously narrowed and the need to be ready for public viewing has diminished along with them, so has our focus for style and self-care. These are seriously strange and unprecedented days for all of us, but after a week in our PJs we were ready to establish a new quarantine routine. 
At the top of our list is comfy, adorable loungewear—followed closely behind by all the beauty products you’ll need for a relaxing, beautifying, self-nurturing spa day in your own residence! We’ve found such yummy treasures for those relaxed, comfy looks and all the spa product you’ll need to help “normalize” life a little bit.

read more

Fitness Wear – April

Let’s face it… this Spring is unlike any other we’ve experienced in our lifetime. Never has it been so important to take advantage of all that the great outdoors have to offer us to stay fit and, quite honestly, mentally balanced. That being said, you may want to consider spicing up your fitness gear with one or two new items to help keep you moving in the right direction!

read more

Deals & Steals – April

Oh how we love our deals & steals!! And why wouldn’t we? It is all about the discount and scrumptiously delicious finds that are a bargain! We shop our favorite discounters to find those yummy pieces at a steal…just for you! How much fun is that? See what we’ve found for April!

read more

The Look – April

This month we shot The Look at one of my favorite places…. Free People. And boy did it not disappoint! In fact, it was so exciting that I had a terrible time trying to decide which to use for the shoot and I do not exaggerate when I say I personally could have bought everything you are going to see! Have fun… look carefully so you don’t miss a thing! And for sure… happy shopping!

read more

Dollar Well Spent – April

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for April! Click. Shop. Enjoy!

read more

NEW! Moda Operandi Flash Sale!

A favorite design resource of mine is Moda Operandi. And as we’re seeing with so many retailers at the moment, Moda is offering some delicious treasures on sale. People are shopping like crazy right now, so if you see something you love, and we know you will, you’re going to want to grab it! Use the code 25OFF at checkout for 25% off your order!! Enjoy these fab finds… I am possessed by it all and think you will be as well.

read more

Weddings

Looking for a wedding dress that will set you apart from the rest? We’ve found some stunning dresses for you that take wedding chic to a whole new level. Shopping for that perfect dress just got a whole lot easier!

read more

Bob’s Must Haves

This April offers some seriously incredible treasures! It’s always a tough call, but here are my picks for this month’s must-haves. Enjoy!!

read more

Spring FLASH Sales—Apparel!

Well—we can all agree these are crazy times, and to reflect that our favorite retailers have broken sale about a month and a half early. While these sales have only just begun and you may be thinking “hmmm, should I wait?” my answer is this… If you see something you are possessed by, grab it. Further markdowns are coming for sure, but as I shopped all these fabulous retailers, there is so much you’re not even seeing because it’s already sold out.

read more

Dress for Success – March

Professional business attire is a staple in any woman’s closet, and we’ve found some fabulous choices for you this month. Click, shop, and build your business essentials wardrobe!

read more

Fab Finds – March

This season is going to be spectacular! I’m already seeing so many fabulous pieces to add to your wardrobe! Timeless with a twist is how I would describe this season. It is such a departure from the last few years and I predict lots of fun in playing with incredible looks to make you be your most gorgeous self. Take a look at what we’ve found so far…

read more

The Look – March

This month for The Look we took ourselves to Nordstrom…and we focused on looks for curves! Having said that, these pieces will work for everybody—not just those with curvy shapes! We loved everything we found and think you will find all of the shapes and styles incredibly easy and versatile.

read more

Spring Accessories

This spring fashion season is just lots of fun in every direction and that includes accessories. The round shape of the aviator, stripes in all kinds of looks and some very fun hats all add to the adventure of this season. Take a look at what we have found here that will give you finish to your look!

read more

Fitness Wear for Spring – March

It’s here… Spring is in the air! Are you ready to move your workout outside? Time to up your game and refresh your workout wardrobe! Take a look at what we’ve found this month.

read more

Dollar Well Spent – March

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for March! Click. Shop. Enjoy!

read more

Dress for Success — Final Sale!

When it comes to gauging one’s success, the handbag that you carry is second only to the shoes that you wear in terms of letting others know where you fall in the spectrum. That being said, I will always urge you to invest in your bags. You will love shopping for the investment bags that you covet at a fraction of the price you would pay if you walked into any of the retailers who carry them… See what we’ve found at The RealReal that you’re going to love!

read more

Tailored to Fit Your Budget – March

Whether you’re a seasoned BIS member or brand new to the site, one concept bears repeating every single month; if you are serious about climbing the ladder of success in your workplace, you must dress the part! Our partnership with The RealReal makes building your essential wardrobe that much easier. Click. Shop. Enjoy!

read more

The Look — Anthropologie

This month we shot The Look at one of the easiest and most versatile of the places we frequent for these shoots… Anthropologie. We found so much at such great value, and everything was absolutely adorable! The winter white outerwear jacket you will see me in was phenomenal; a true keeper for a zillion years and soooooo cozy! Gorgeous, useful and so chic! Have fun perusing all the yummy treasures we found (and shopped for you)! Each one is so versatile in so many ways! Hmmm… what will you decide is a “must have”?

read more

Achieving a Bronzed Look

This month Nathalie shares with us how to achieve that beautiful, glowing, sun-kissed look through the proper application of bronzer and blush. You’re definitely going to want to watch this informative video!

read more

Deals & Steals – February

Oh how we love our deals & steals!! And why wouldn’t we? It is all about the discount and scrumptiously delicious finds that are a bargain! We shop our favorite discounters to find those yummy pieces at a steal…just for you! How much fun is that? See what we’ve found for February!

read more

January Sales

It’s the start of a new year, a new decade, and it’s SALE season to boot! We have so much from which to choose, get comfy, settle in, and happy hunting!

read more

The Look — December

This month we shot the look at my favorite holiday location… Saks Off 5th. We found so many yummy treasures along with so many potentially fabulous gifting ideas! I love this shoot and look forward to it every year as it is always the most delightful surprise. We know you will feel the same as you view all we found and loved. Happy holidays!

read more

50 Beauty Products to Buy Before You Die

Choosing the right products for your personal beauty regimen can take a lot out of a woman! It can be a stressful, time consuming, and expensive process! Thank goodness for Allure because they have taken the work out it for us. From your nails to your hair, skin, and teeth, this article has you covered from head to toe. Literally!

read more

Bangs… To Cut or Not to Cut?

Who hasn’t looked at themselves in the mirror before and thought about changing their hair? We have all been on the fence asking  “should I do bangs?” We ask our girlfriends what their opinions are, then we wonder why we listen to them in the first place because let’s be real, when was the last time they changed their look? SO let me be the first to say this, bangs are a hot accessory this season! Dress them up, play them down, part them off to the side, or keep them straight down the middle! Take a look at what style will look best on you!

read more