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Give the Gift of Style. You’ll be Loved for It!

Give the Gift of Style. You’ll be Loved for It!

The new year will be here before you know it, and what better way to begin 2022 with a bang, than by giving the gift of style. Our style packages are game-changers for all and have even been called life-changers by our clients. See what all the buzz is about!

Gratitude: How to Find it and How to Practice It

Gratitude: How to Find it and How to Practice It

One of the marvelous things about gratitude is that it has no upper limit, at least as far as BIS Contributor Coach Ana can tell. You can be as grateful as you want to be. Find what fills your heart with gratitude and joy as it will truly change your life! And what better time to start than Thanksgiving!

The Best Fall Boots to Complete Your Look

The Best Fall Boots to Complete Your Look

In search of the perfect fall boot? Look no further! Those of us who love fall, and all the looks of fall, know how the perfect boot can finish our look. If you’re looking for your perfect pair, you’re in luck. We’ve found some amazing options for you and WOW, how much fun are they?!?

The game-changing book that started it all…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

Why We’re Here

We are here to empower women through style.

As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.

I’ve been in the fashion industry for decades and held almost every position imaginable. I have helped hundreds, if not thousands of women, tap into their power through the confidence they gain when they feel their best about how they’re dressed.

I have worked for numerous household names in the industry and have been on my own as a personal stylist for over 16 years. As a result, the expertise I have acquired can change your life. The power and impact of what I offer to you cannot be overstated.

When you look good you feel good. When you feel good you have confidence. When you have confidence, you can do anything!

—BIS Creative Director, Liz DeMarco


What People Are Saying

When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

Who We Are

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

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