be confident. be empowered. be iconic.

The game-changing book that started it all…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

Why We’re Here

I have always believed in women and what we bring to the table. Who we are as human beings is so extraordinary! By nature, we are nurturers and we often take a back seat to others in whatever environment we function…which also means that more often than not, we put the needs of everyone else in our lives before our own, and our own lives (and livelihoods) suffer as a result.

As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.


What People Are Saying

When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

Who We Are

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

— Being Iconic —
The Latest from our blog

Take a look at the hot topics on our minds most recently!

Fall Handbags—Timeless Wardrobe Investments!

Fall Handbags—Timeless Wardrobe Investments!

Our handbags are a true delight, but not only that, buy well and they’re also timeless investment pieces! The bags for fall are no exception to that rule. From a practical standpoint, our bags are a necessity. After all, how else would we get around with all our daily necessities? If you think about it, we spend more time with our bags than we do just about any other accessory in our lives—except maybe our phones, lol! That being said, this fall’s handbags are show-stoppingly gorgeous.

Shop Be Iconic Style on the LikeToKnowIt App!

Shop Be Iconic Style on the LikeToKnowIt App!

LikeToKnow it is one of the hottest shopping apps available and you can follow Be Iconic Style Bobbi’s curated themes every week, Monday through Friday!
Not familiar with LTK? You’re definitely going to want to learn all about the app that over 6 million people are using to shop!

Shoes, Glorious Shoes… What’s in Store for Fall!

Shoes, Glorious Shoes… What’s in Store for Fall!

Shoes. Now, this is a subject near and dear to all our hearts. With that in mind, I figured you would all love to see what new shoes are in store for us this fall! How fun is that? Just so you are aware, I wanted to cover every price range in the glorious shoes we’ll cover, so you will note everything from designer to discounter in the shoes you see, and I am sure will end up loving them all!

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