Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling resource for women focused on the journey of transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist with a global clientele, empowers women to take ownership of their confidence and find the iconic woman within.

— Being Iconic —

Inspired hot topics and curated shopping you’ll love.

The Essential Travel Tote: Why You Need One

The Essential Travel Tote: Why You Need One

Today we’re going to focus on the timelessly chic and essential travel tote. We’re also going to discuss what you’ll want to put in it as you get ready to take off on your next fabulous journey. This investment piece is the finishing touch to your chic, travel look, and with it, your confidence will soar as you will be entirely put together from head to toe.

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The Art of Stylish, Comfy Travel – A True Game-Changer!

The Art of Stylish, Comfy Travel – A True Game-Changer!

The art of stylish, comfy travel not only pays off in spades in terms of the obvious—comfort—but also from the standpoint of the confidence you’ll feel from looking your chicest, dressed in stunning simplicity. If you want to be super comfortable and look like a million when traveling, this article will be a game-changer for you. Enjoy and implement!

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”

 

Bobbi

Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

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