Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.

— Being Iconic —

Inspired hot topics and curated
shopping you’ll love.

Saks Fifth Avenue Friends and Family Sale

Saks Fifth Avenue Friends and Family Sale

We interrupt this week’s Fall trends post to share some truly glorious news! It’s time for Saks Fifth Avenue’s weeklong “Friends and Family Sale!” Who doesn’t love a good sale? Getting value in terms of lower pricing is always a joy, and it’s even more so at the beginning of the season. There are gorgeous treasures to be had; see what we’ve found!

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Fall 2023’s Most Refined Trend: ’50s Ladylike Dressing

Fall 2023’s Most Refined Trend: ’50s Ladylike Dressing

In this season of understated luxury trends, one style that truly stands out is the ladylike dressing reminiscent of the 1950s era. What a remarkable and sophisticated period it was for women’s fashion. Our modern interpretation, three-quarters of a century later, is equally exceptional! See what we’ve found for you in the way of this spectacular trend.

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Fall 2023 Trends: Magnificent Monochromatic Minimalism

Fall 2023 Trends: Magnificent Monochromatic Minimalism

We haven’t seen the chic luxury of monochromatic minimalism at this level for what seems like decades—and this season’s offerings are nothing short of magnificent! The quiet luxury inspired by this particular trend is unparalleled. I, for one, have always been possessed by it, and as we embark on a more detailed journey of this season’s trends, the concept of minimalism feels like the perfect place to start.

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”



Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe



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