Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.

— Being Iconic —

Inspired hot topics and curated
shopping you’ll love.

Raffia–Understated Summer Chic at its Finest

Raffia–Understated Summer Chic at its Finest

Raffia, the straw-like fiber made from the leaves of the Raffia palm, is a quintessential component of summer dressing. This fabrication makes me think of the simple, timeless, understated chic that makes French style appear effortless. See what fabulous pieces we’ve found that can be worn with virtually everything you own!

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The Nordstrom Anniversary Sale

The Nordstrom Anniversary Sale

This annual event is a sight to behold—as are the many delicious treasures we’ve shopped for you and think you’re going to love! If you’ve pre-shopped your treasures and saved them to a Wish List, now’s the time to add them to your shopping cart! Do not miss the goodies in this sale!

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Mastering Closet Organization Step by Step

Mastering Closet Organization Step by Step

Ah, cleaning out our closets… It’s one of those things we always aspire to but rarely seem to make time for. Mastering closet organization can be daunting, but the following tips will help break it down into a few manageable steps.

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NEW!  Watch Bobbi on Rebecca Dollinger’s “Your Voice Matters” Podcast!

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”



Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe



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