be confident. be empowered. be iconic.

The game-changing book that started it all…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

Why We’re Here

I have always believed in women and what we bring to the table. Who we are as human beings is so extraordinary! By nature, we are nurturers and we often take a back seat to others in whatever environment we function…which also means that more often than not, we put the needs of everyone else in our lives before our own, and our own lives (and livelihoods) suffer as a result.

As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.


What People Are Saying

When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

Who We Are

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

— Being Iconic —
The Latest from our blog

Take a look at the hot topics on our minds most recently!

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Zoom Fatigue and How to Avoid It

Whether you’re a seasoned Zoom “pro” with years of video conferencing behind you or a relative newcomer to the scene, we’ve all spent a lot of time meeting virtually this last year. So how do we combat the perils of “Zoom fatigue” and still make an impact? Bobbi shares the secret.

In Praise of the Relaxed Chic of Spring & Summer

In Praise of the Relaxed Chic of Spring & Summer

The relaxed chic of the season calls to my fun-loving soul and speaks to that part of me that loves to travel and play. Having said that, I want to share some delicious, brand-new arrivals that I love and would make the perfect summer additions to your “go out and play” wardrobe.

The Essential Wardrobe—Why You Need One.

The Essential Wardrobe—Why You Need One.

Have you ever gone shopping, found pieces that you are “possessed” by, gone home, and then not had had the slightest idea of what to do with them? What if you strategically built a wardrobe composed of fabulous pieces perfect for every occasion that pops up in life? What a game-changer that would be—not to mention a huge stress reliever! Check out this life-changing article to find out how!

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