— Being Iconic —
The Latest from our blog
Take a look at the hot topics on our minds most recently!
Timeless fall and winter coats are a lifetime investment. They are obviously necessary for warmth, but they also serve as chic outerwear pieces that make a style statement. Bobbi walks you through all the information you’ll need to invest wisely in your coats…and, of course, she’s shopped them for you too!
Not sure what’s appropriate to wear to that upcoming wedding you’ve been invited to? Should you look for something seasonal or is chic, seasonless simplicity the way to go? If you know Bobbi, you know the answer. Either way, you’re going to want to see the treasures she has in store for you!
We love our cashmere—but this luxe look comes with a price tag to match. Enter Naked Cashmere, whose marketing strategy keeps their prices lower than the labels in the designer retailers we all shop. See what treasures Bobbi has found for you and check out a special coupon code that Naked Cashmere has shared with us!
The game-changing book that started it all…
Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.
—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe
Why We’re Here
We are here to empower women through style.
As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.
I’ve been in the fashion industry for decades and held almost every position imaginable. I have helped hundreds, if not thousands of women, tap into their power through the confidence they gain when they feel their best about how they’re dressed.
I have worked for numerous household names in the industry and have been on my own as a personal stylist for over 16 years. As a result, the expertise I have acquired can change your life. The power and impact of what I offer to you cannot be overstated.
When you look good you feel good. When you feel good you have confidence. When you have confidence, you can do anything!
—BIS Creative Director, Liz DeMarco
What People Are Saying
When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.
Working with Bobbi has been of great importance in my “becoming.”
She is one of the Masters. Thank you Bobbi!
–Michele Morgan, DDS
Who We Are
Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.
As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.