Be Confident. Be Empowered. Be Iconic.
Transform Your Life Through Style.Live Your Iconic Life.
Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.
Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.
— Being Iconic —
Inspired hot topics and curated
shopping you’ll love.
City Cozy: How to Stay Warm and Chic All Winter Long
City Cozy is all about staying warm without losing your edge. This winter-ready edit brings you elevated layers and timeless staples—think polished puffers, rich neutrals, and sexy silhouettes built for real life in the city.
Cozy Winter Style: Effortless, Warm & Chic Looks for Cold Days
Chilly out there? We’ve got you. This week, we’re diving into cozy, casual winter style — think warm layers, soft sweaters, and boots built for the cold. Whether you’re hitting a resort or just running errands around town, these pieces are all about comfort, ease, and a little bit of chic.
Spring & Summer 2026 Fashion Trends You’ll Actually Want to Wear
There’s something magical about winter evenings — slowing down, getting cozy, and letting yourself truly unwind. This post celebrates all things cozy, from beautiful loungewear and warm accessories to the little comforts that make winter feel delicious.
“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”
Bobbi
AS SEEN IN…
Be an Iconic Woman
Look Beautiful. Feel Beautiful.Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.
As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.
What People Are Saying…
When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.
Working with Bobbi has been of great importance in my “becoming.”
She is one of the Masters. Thank you Bobbi!
–Michele Morgan, DDS
