Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling resource for women focused on the journey of transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist with a global clientele, empowers women to take ownership of their confidence and find the iconic woman within.

— Being Iconic —

Inspired hot topics and curated
shopping you’ll love.

The Best of Fall Style Trends 2022–Part 1

The Best of Fall Style Trends 2022–Part 1

When it comes to fall, all things cozy, warm and luxurious come to mind. And when it comes to fall style trends, this season’s color palette and textures do not disappoint. We love the richness and sophistication of the fabrications we are seeing this fall, and in terms of color, we love winter white, the timeless luxury of camel and grey (in all their hues), and, of course, the chic of black. What trends will make their way into your closet this fall?

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NEW! Chic Casual Dressing: The Budget Guide in Paperback!

NEW! Chic Casual Dressing: The Budget Guide in Paperback!

I’m so excited to share with you some exciting news; my latest book, Chic Casual Dressing: The Budget Guide, is now available in paperback on Amazon! In my latest book, I wanted to focus on casual dressing as it has been my experience that casual dressing is by far the most challenging for women. Chic Casual Dressing: The Budget Guide is a solution-based manual that unlocks the secret to effortless casual dressing—and better yet, doing it on a budget.

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Deals & Steals–The Fall Edition

Deals & Steals–The Fall Edition

Fall is in the air—and with that comes all the fall shopping we have so enthusiastically been awaiting! This week we’re treating you to fall at a discount and focusing on shoes, bags, and sweaters. And because everything featured has been shopped from the discounters, you’ll find everything from seriously inexpensive adorable finds to designer treasures.

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”



Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

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