Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling resource for women focused on the journey of transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist with a global clientele, empowers women to take ownership of their confidence and find the iconic woman within.

Meet Bobbi

— Being Iconic —

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shopping you’ll love.

The Best of Fall Style Trends 2022 – Part 2

Sep 26, 2022 | Casual Attire, Fashion Trends

This week we’re completing the best of Fall’s style trends with a look at bags and shoes/boots! You’ll see a host of fabulous shoe and boot silhouettes this season, along with a distinctively different look at bag sizes. Check out what’s in store for you this season!

The Best of Fall Style Trends 2022–Part 1

Sep 19, 2022 | Casual Attire, Fashion Trends

When it comes to fall, all things cozy, warm and luxurious come to mind. And when it comes to fall style trends, this season’s color palette and textures do not disappoint. We love the richness and sophistication of the fabrications we are seeing this fall, and in terms of color, we love winter white, the timeless luxury of camel and grey (in all their hues), and, of course, the chic of black. What trends will make their way into your closet this fall?

NEW! Chic Casual Dressing: The Budget Guide in Paperback!

Sep 12, 2022 | Casual Attire, Style Tips

I’m so excited to share with you some exciting news; my latest book, Chic Casual Dressing: The Budget Guide, is now available in paperback on Amazon! In my latest book, I wanted to focus on casual dressing as it has been my experience that casual dressing is by far the most challenging for women. Chic Casual Dressing: The Budget Guide is a solution-based manual that unlocks the secret to effortless casual dressing—and better yet, doing it on a budget.

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”

Bobbi

Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

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What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.