Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.

— Being Iconic —

Inspired hot topics and curated
shopping you’ll love.

Comfy Cozy Casual

Comfy Cozy Casual

One of the things we love best about the magic of the holiday season combined with the chill of winter is that they provide the perfect excuse to dress in cozy, relaxed attire. In fact, comfy, cozy loungewear is what we’re all about today. So, check out the fun and fabulous pieces we’ve found for relaxing over the holidays and all winter long!

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Chic Comfort: Luxurious Winter Coats

Chic Comfort: Luxurious Winter Coats

Timeless winter coats are a lifetime investment. They are obviously necessary for warmth, but they also serve as chic outerwear pieces that make a style statement. Bobbi walks you through all the information you’ll need to invest wisely in your coats…and, of course, she’s shopped them for you too!

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The Joy of Holiday Gift-Giving: Part 2

The Joy of Holiday Gift-Giving: Part 2

It’s November… Are you starting to feel the stress of holiday shopping? Never fear; we’ve got yet another slew of gift-worthy options for you to take the anxiety out of finding that perfect gift for the favorite people in your life! Check out what Bobbi’s found for you this week!

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“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”



Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe



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