be confident. be empowered. be iconic.

— Being Iconic —
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Take a look at the hot topics on our minds most recently!

It’s That Time—It’s the Nordstrom Anniversary Sale!

It’s That Time—It’s the Nordstrom Anniversary Sale!

This annual event is a sight to behold—as are the many delicious treasures we’ve shopped for you and think you’re going to love! If you’ve pre-shopped your treasures and saved them to a Wish List, now’s the time to add them to your shopping cart! Do not miss the goodies in this sale!

New Arrivals for Summer and Fall!

New Arrivals for Summer and Fall!

Who doesn’t love checking out new arrivals? It’s always such fun! While normally we’d be seeing all goodies for pre-fall, times are changing. Now, we’re not only seeing some stunning pre-fall fabulousness, but also treasures to be worn this season! Checking them out!

Beat the Heat with These Fabulous Summer Finds!

Beat the Heat with These Fabulous Summer Finds!

We’re now well into the “dog days of summer,” and with rare exceptions, we’re all looking for ways to beat the heat! Looking for some ways to stay cool while still looking fabulous? We’ve found lots of adorable goodies that fill the bill for keeping you cool and upping your summer chic!

The game-changing book that started it all…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

Why We’re Here

We are here to empower women through style.

As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.

I’ve been in the fashion industry for decades and held almost every position imaginable. I have helped hundreds, if not thousands of women, tap into their power through the confidence they gain when they feel their best about how they’re dressed.

I have worked for numerous household names in the industry and have been on my own as a personal stylist for over 16 years. As a result, the expertise I have acquired can change your life. The power and impact of what I offer to you cannot be overstated.

When look good you feel good. When you feel good you have confidence. When you have confidence, you can do anything!


What People Are Saying

When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

Who We Are

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

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