Be Confident. Be Empowered. Be Iconic.

Transform Your Life Through Style.

Live Your Iconic Life.

Be Iconic Style is an online Personal Styling resource for women focused on the journey of transformation through style.

Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist with a global clientele, empowers women to take ownership of their confidence and find the iconic woman within.

Meet Bobbi

— Being Iconic —

Inspired hot topics and curated
shopping you’ll love.

Our Favorite Trends for Spring 2023—Part 4

Mar 20, 2023 | Fashion Trends, New Arrivals

The trends for Spring are fabulous, so be prepared for a season of style adventure! This week we’re focused on oversized handbags and pointy-toe shoe styles. Even though these two categories are trending for Spring, they are also timeless treasures that will serve you for years.

Our Favorite Trends for Spring 2023—Part 3

Mar 12, 2023 | Fashion Trends, New Arrivals

The trends for Spring are fabulous, so be prepared for a season of style adventure! This week we’re focused on the fun and versatile styles and silhouettes of platform shoes. Not only do they help round out your wardrobe nicely, but you can change your look entirely by changing your style of shoes! Be sure to check these out!

Our Favorite Trends for Spring 2023—Part 2

Mar 7, 2023 | Fashion Trends, New Arrivals

The trends for Spring are fabulous, so be prepared for a season of style adventure! This week we’re diving into the understated suiting, blazers, and menswear trends, the first two of which are integral parts of your essential wardrobe! So buckle up and get ready to shop for the pieces that are not only “en trend” for Spring, but have the added benefit of helping you build your ultimate wardrobe!

Shop Be Iconic Style

Your wardrobe curated by Bobbi

take me shopping

“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”

Bobbi

Be an Iconic Woman

Look Beautiful. Feel Beautiful.

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

Want to know more?

What People Are Saying…

When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS

The Game-Changing Book That Started it All…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.