Be Confident. Be Empowered. Be Iconic.
Transform Your Life Through Style.Live Your Iconic Life.
Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.
Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.
— Being Iconic —
Inspired hot topics and curated
shopping you’ll love.
Effortlessly Iconic: Raffia Bags to Love This Season
This season’s must-have accessory? Raffia bags that blend timeless texture with effortless style. From everyday totes to standout crossbodies, these woven wonders are the perfect finishing touch for all your warm-weather looks. Natural, chic, and endlessly wearable—we’re obsessed, and we think you will be too.
Nordstrom Anniversary Sale Preview for 2026!
The Nordstrom Anniversary Sale preview is here, and I’ve gone through thousands of pieces to bring you a curated edit of what’s truly worth shopping. From standout apparel to must-have accessories, everything is organized into easy-to-shop categories so you can build your Wish List now and be ready when the sale begins.
Sole Searching: Summer Shoes We Love
It’s a new season with glorious new arrivals—including off-the-charts fabulous shoes for Summer! Remember, what you wear on your feet speaks volumes about your level of chic and success. Be sure to check out all the spectacular options Bobbi has shopped for you!
“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”
Bobbi
AS SEEN IN…
Be an Iconic Woman
Look Beautiful. Feel Beautiful.Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.
As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.
What People Are Saying…
When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.
Working with Bobbi has been of great importance in my “becoming.”
She is one of the Masters. Thank you Bobbi!
–Michele Morgan, DDS
