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In Search of the Perfect Puffer–Why You Need One

In Search of the Perfect Puffer–Why You Need One

Cozy, chic, and on-trend, puffer coats are not only practical but endlessly easy to wear and a winter wardrobe necessity. Whether you’re hot on the après ski trend or simply looking for serious warmth, we’ve got you covered—literally! These treasures work in the city...

The Magic Behind Dream Boards

The Magic Behind Dream Boards

What is a dream or vision board? And why might you want to create one as an exercise to help manifest your dreams? Not only is vision boarding a fun project, but it also brings clarity to the direction of your dreams and aspirations. You’ll love this!

New Year, New You—A Fitness Wardrobe Refresh!

New Year, New You—A Fitness Wardrobe Refresh!

A new year often means a new resolve to be healthy and fit… And since we’ve been virtually living in our yoga pants and hoodies for the last couple of years, it’s time for a fitness wardrobe refresh! See what we’ve found to spruce up your fitness wardrobe!

The game-changing book that started it all…

Any fashion icon from any era—Audrey Hepburn, Kathryn Hepburn, Jackie Kennedy, Ali MacGraw, Gwyneth Paltrow—would tell you there are essentials that every woman, regardless of profession and/or lifestyle, needs to own. In fact, it is the essentials that will form the foundation of all wardrobes and are actually the secret behind some women’s ability to look effortlessly chic and polished at all times. You, too, can look like a million dollars.

—Bobbi Schwartz, Author | Style Essentials: Build Your Ultimate Wardrobe

Why We’re Here

We are here to empower women through style.

As women, our self-esteem and confidence are closely tied to our appearance. When we feel good about how we look, our confidence soars. When that happens, we draw better things to ourselves and have the confidence to tackle our dreams, so our lives are more joy-filled. This, in turn, has the capacity to change our entire lives.

I’ve been in the fashion industry for decades and held almost every position imaginable. I have helped hundreds, if not thousands of women, tap into their power through the confidence they gain when they feel their best about how they’re dressed.

I have worked for numerous household names in the industry and have been on my own as a personal stylist for over 16 years. As a result, the expertise I have acquired can change your life. The power and impact of what I offer to you cannot be overstated.

When you look good you feel good. When you feel good you have confidence. When you have confidence, you can do anything!

—BIS Creative Director, Liz DeMarco


What People Are Saying

When I think of Bobbi Schwartz I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.

Working with Bobbi has been of great importance in my “becoming.”

She is one of the Masters. Thank you Bobbi!

–Michele Morgan, DDS 

Who We Are

Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.

As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.

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