Shop

Dress Impeccably. Be Iconic.

Bobbi’s Hot List

Best Sellers

Please refresh the page if you’re having difficulty viewing the product images.

Shop our collections

Wardrobe Essentials

Jeans

Designer

Bags

Swimwear

Deals & Steals

Shoes

Shop The Latest Blogs

Upping Your Casual Look with Fitness Wear

Upping Your Casual Look with Fitness Wear

Fitness wear, sports wear—or whatever you want to call it—has become a staple of style for us all—especially now. More often than not, we’re opting for the unkempt PJ look sans makeup these days, but it doesn’t take much to up our style game while still maintaining a serious level of comfort. That said, you’re going to want to be sure to check out the fabulous casual fitness wear looks we’ve found for you!

Deals & Steals!

Deals & Steals!

Who doesn’t love finding chic treasures and perfect pieces at the perfect price? This month I want to re-introduce you to a section of Be Iconic Style that we have always loved—Deals & Steals! And now we’re not only including the discounters but also the yummy retailers who have adorable things at fabulously low prices! See what we have found here at some of our favorite discounters, price-conscious retailers, and brands! What you see will provide fabulous finds that, regardless of brand and price, are timeless keepers for sure.

Shelter-in-Place Shopping Trends

Shelter-in-Place Shopping Trends

We’re sure everyone will agree when we say this is a strange time we’re all living through… and many of us are finding ourselves with more-than-usual free time on our hands to relax and enjoy a slower paced world. But as much as life has changed, we’re still shopping! For what you may ask? Well, we’re here to share with you! See what’s trending these days… You may even find something you’re possessed by!

What’s in Your Bag?

What’s in Your Bag?

A woman’s handbag is her connection to the world and a tool from which to operate all day long after leaving the house. What we carry in our bag is critical to the ease with which we move through the day and the comfort with which we do that. We all find ourselves pulling things out of our bag numerous times throughout the day, so presenting a polished image of what we carry with us is part of a greater image.

Lights! Camera! Action! Zoom 101

Lights! Camera! Action! Zoom 101

Chances are if you work from a home office, you’re already familiar with the ins and outs of Zoom calls—but if you’re new to video conferencing, there are a few things you should be aware of. Our very own, Bobbi Schwartz and Be Iconic Style contributor, Kara Goodson, offer sound advice on how to maintain a level of professionalism while Zooming with your colleagues, from what to wear to lighting and makeup. We’ve even shopped product for your own Zoom Makeup Kit!

Other Ways to Style with Us

Chic Casual Dressing: The Budget Guide

Chic Casual Dressing: The Budget Guide

NEW! The second book in our “Style Essential” series. Buy the paperback version on Amazon, or click the link below to buy the special edition spiral-bound version!

Bobbi Styling

Style Packages and Wardrobe Consultations

Work with Bobbi directly for your customized style and wardrobe solutions.

Chic Casual Dressing: The Budget Guide

Build Your Ultimate Wardrobe

The first game-changing book in our “Style Essential” series. Check out the digital version on Amazon, or click the button below to buy the spiral-bound workbook!