being iconic

Dress shabbily and they remember the dress.
Dress impeccably and they remember the woman.

— Coco Chanel

What’s in Your Bag?

What’s in Your Bag?

A woman’s handbag is her connection to the world and a tool from which to operate all day long after leaving the house. What we carry in our bag is critical to the ease with which we move through the day and the comfort with which we do that. We all find ourselves pulling things out of our bag numerous times throughout the day, so presenting a polished image of what we carry with us is part of a greater image.

Lights! Camera! Action! Zoom 101

Lights! Camera! Action! Zoom 101

Chances are if you work from a home office, you’re already familiar with the ins and outs of Zoom calls—but if you’re new to video conferencing, there are a few things you should be aware of. Our very own, Bobbi Schwartz and Be Iconic Style contributor, Kara Goodson, offer sound advice on how to maintain a level of professionalism while Zooming with your colleagues, from what to wear to lighting and makeup. We’ve even shopped product for your own Zoom Makeup Kit!

A Girl’s Best Friends—Shoes!

A Girl’s Best Friends—Shoes!

We’ve all heard the phrase, “Shoes are a girl’s best friend.” Oh wait—was it diamonds? Well if it was, it should have been shoes!   I’m not sure if you know this, but when people check you out, they begin and end with your feet. So, your shoes are...

Bob’s Must Haves

Bob’s Must Haves

This April offers some seriously incredible treasures! It’s always a tough call, but here are my picks for this month’s must-haves. Enjoy!!

Tailored to Fit Your Budget – March

Whether you’re a seasoned BIS member or brand new to the site, one concept bears repeating every single month; if you are serious about climbing the ladder of success in your workplace, you must dress the part! Our partnership with The RealReal makes building your essential wardrobe that much easier. Click. Shop. Enjoy!

The Look — Anthropologie

The Look — Anthropologie

This month we shot The Look at one of the easiest and most versatile of the places we frequent for these shoots… Anthropologie. We found so much at such great value, and everything was absolutely adorable! The winter white outerwear jacket you will see me in was phenomenal; a true keeper for a zillion years and soooooo cozy! Gorgeous, useful and so chic! Have fun perusing all the yummy treasures we found (and shopped for you)! Each one is so versatile in so many ways! Hmmm… what will you decide is a “must have”?

The Power of Intention

Who among us doesn’t want to live a life with purpose? While we each define “purpose” in our own unique way, it is human nature to want to fulfill it. So how do we go about doing that…particularly when the stresses of daily life can make achieving that goal feel overwhelming or out of reach?
According BIS contributor Ana Loi, the answer is living with intention. You’re definitely going to want to read this short but oh-so-impactful article!

MEET BOBBI

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