Be Confident. Be Empowered. Be Iconic.
Transform Your Life Through Style.Live Your Iconic Life.
Be Iconic Style is an online Personal Styling
resource for women focused on the journey of
transformation through style.
Founder and CEO Bobbi Schwartz, a Dallas-based personal stylist
with a global clientele, empowers women to take ownership of
their confidence and find the iconic woman within.
— Being Iconic —
Inspired hot topics and curated
shopping you’ll love.
Sole Searching: Summer 2025 Edition
It’s a new season with glorious new arrivals—including off-the-charts fabulous shoes for Summer! Remember, what you wear on your feet speaks volumes about your level of chic and success. Be sure to check out all the spectacular options Bobbi has shopped for you!
Casual Summer Chic: The Art of Styling White Jeans
If you’ve followed me for a while, you’ll have heard me say that putting together chic casual looks is something my clients often struggle with. Pulling fabulous casual looks together can be stressful and are frequently unsuccessful. That said, white jeans are one of the most challenging wardrobe pieces to make chic. Learn how to easily master styling white jeans!
The Essential Travel Tote: Why You Need One
The timelessly chic travel tote is the ultimate finishing touch for your on-the-go style. Paired with the right essentials, it keeps you polished, prepared, and confidently put-together.
Watch Bobbi on Rebecca Dollinger’s “Your Voice Matters” Podcast!
“During my time as a personal stylist, I have witnessed the dramatic changes in women’s lives when they find confidence in their personal appearance…”
Bobbi
AS SEEN IN…
Be an Iconic Woman
Look Beautiful. Feel Beautiful.Be Iconic Style is a free, online lifestyle resource for women focused on personal transformation through style. This site features articles and videos on styling, seasonal trends, curated shopping, and more. Be Iconic Style is also home to a growing number of digital courses geared toward transformation in the workplace and customized personal styling packages to meet the needs of our ever-growing client roster.
As women, we love to look beautiful and feel good about ourselves. We have so much to offer the world, and that impact is made easier when we put our best foot forward. Yes, your presentation is only part of who you are, but if it helps create a more effortless success, why wouldn’t you use it? I do hope you will. So, here’s to success in your style evolvement, and I wish you the best in your fashion journey.
What People Are Saying…
When I think of Bobbi Schwartz, I smile from both the inside and outside because of how keenly she was able to get to know me, decipher what I was trying to portray in style, and sharpen my image to the finest version.
Working with Bobbi has been of great importance in my “becoming.”
She is one of the Masters. Thank you Bobbi!
–Michele Morgan, DDS