Timeless Style Transforms You and Your World.
As women our self-esteem and self-confidence are unquestionably connected to how we feel about our personal appearance.
This impacts every area of our lives from our confidence to the courage we have to go after things, what we attract into our lives including relationships, and even how we operate within those relationships.
This isn’t about vanity—it’s about self-care—and Be Iconic’s mission is to make this a reality for you by providing curated shopping by a world-class personal stylist with years of experience and a massively successful track record.
This month, as we are focusing on travel so much at Be Iconic Style, I wanted to share some of my favorite celebrity street style travel images and opinions.read more
We just loved this quote by supermodel Rosie Huntington-Whitely as it speaks to the essence of Be Iconic Style. We just know you’re going to love it too!read more
Look like a million and be super comfortable when you travel for travel, both business and personal.read more
Every season there are those few and fabulous bags that we love. They are timeless, chic, and some are just a fun indulgence… but mostly they are investment pieces we will carry (and love) for years. See what’s new this season!read more
A woman’s handbag is her connection to the world. What we carry in our bag is critical to the ease with which we move through the day and the comfort with which we do that.read more
This season there are so many gorgeous shoes from which to choose. From ballet flats and pumps in pointy toes to espadrilles and delicate strappy sandals, styles both flat and tall abound and are so worth making your own. See what we have found and you’re going to want to make your own. Click. Shop. Enjoy!read more
This April offers some seriously incredible treasures! It’s always a tough call, but here are my picks for this month’s must-haves. Enjoy!!read more
Oh how we love our deals & steals!!And why wouldn’t we? It is all about the discount and scrumptiously delicious finds that are a bargain! We shop our favorite discounters to find those yummy pieces at a steal…just for you! How much fun is that? See what we’ve found for April!read more
Wearing the proper foundations (if you will pardon the expression) under you clothing is essential… it can alter the way your clothes hang on your body and slim where needed. Investing in your foundation wear is worth every penny… See what we’ve found for you this month!read more
Who says you can’t look chic and sophisticated while pregnant? Certainly not us! Look chic in whatever stage of pregnancy you’re in. Be sure to take a look at what we’ve found for you this month! Click, shop, and relax… you’ve got pregnancy covered!read more
This month we took “The Look” to one of my favorite discounters… Saks Off 5th. We had the best time hunting for treasures that were incredible from both a style and price perspective. There was so much to be had that we had a difficult time deciding which of these stellar looks to share with you. Have tons of fun viewing these stunning combinations and happy shopping at these yummy prices!read more
Seems hard to believe it’s that time of year again—graduation time that is! Need help shopping for something special to wear for all those graduation-related celebrations? As always we’ve shopped a variety of looks and price ranges to fit all tastes and budgets. Click, shop & enjoy!read more
While you may consider renting a fabulous statement dress for an upcoming event, chances are you’ll want (or need) to buy a bag and shoes to accompany it. Whether you choose to purchase true investment pieces or pieces that will get you through the season, we’ve shopped the options for you!read more
One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves!Here are our picks for April! Click. Shop. Enjoy!read more
Looking for a wedding dress that will set you apart from the rest? We’ve found some stunning dresses for you that take wedding chic to a whole new level. Shopping for that perfect dress just got a whole lot easier!read more
Need a statement piece for that upcoming event? Looking like a million no longer requires your having to break the bank… Be Iconic Style now features pieces from Rent the Runway! Read on to learn more!read more
Jeans make up such a large part of our wardrobes. They are the go-to staple for both casual, what I call casual chic and the all-important Saturday night look. What we need to keep in mind here is…how flattering are your jeans?read more
Who do you dress for every day, and why? And what is your process? For some of us the “whys,” “hows,” and “who fors” change from day to day—including those of this article’s Laurie Abraham. Read on for an interesting look at the psychology of style!read more
Vogue Colors A to Z—a coloring book for grown-ups and kids alike—has arrived. Edited by Vogue Culture Editor Valerie Steiker this beautiful book features a Jazz Age–inspired alphabet, as well as 26 iconic Vogue covers from 1912 to 1932. Read on for a glimpse of what’s inside… then buy one for yourself!read more
Dressing for success means dressing the part EVERY day you go to work. Read Bobbi’s real-life dress for success story and be inspired!read more
This month Bobbi shares her favorite “transition” pieces that when layered will get you through this time of year’s often tricky temperature fluctuations. This video is truly invaluable… Watch and learn!read more
When it comes to gauging one’s success, the handbag that you carry is second only to the shoes that you wear in terms of letting others know where you fall in the spectrum. That being said, I will always urge you to invest in your bags. You will love shopping for the investment bags that you covet at a fraction of the price you would pay if you walked into any of the retailers who carry them… See what we’ve found at The RealReal that you’re going to love!read more
This spring fashion season is just lots of fun in every direction and that includes accessories. The round shape of the aviator, stripes in all kinds of looks and some very fun hats all add to the adventure of this season. Take a look at what we have found here that will give you finish to your look!read more
Sport style chic is the new everyday and so we captured images of some of our favorite celebrities in their work out, hang out wear. We love to take inspiration from our favorite celebs. How will you up your game where sport chic is concerned?read more
A good watch is a non-negotiable when we are talking about building your essential, dress-for-success wardrobe. You may or may not be a watch fan, but either way, you need to know watches are a must—and I do mean must.read more
A very important finishing touch to every look you wear is the “third piece.” Therefore, it stands to reason, that this component is an essential part of your ultimate wardrobe. In any creative measure, things are always done in odd numbers. So, when you dress you have your top, your bottom and your third piece—which can be a cardigan, a sweater or a jacket. Simple and easy. See what fabulous third pieces we’ve found for your ultimate, essential wardrobe!read more
This month we shot The Look at one of my all time favorite places…. Free People! We had so much fun and the finds we made were beyond adorable not to mention useable, wearable, and easy. There were lots of neutrals, some sport and my favorite flare legs… And oh! Did we love the utility pants!read more
One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves!Here are our picks for March! Click. Shop. Enjoy!read more
Dressing for your age…What exactly does that mean? Find out in this eye-opening article by BIS founder Bobbi Schwartz.read more
“Timeless with a twist” is how we would describe this season’s trends. Shop these looks for your most gorgeous self!read more
Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists.While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!read more
One of my favorite wardrobe essentials is the crispy white shirt. This is simple and clean, yet possesses just enough interest to pop your look. Channel your inner Audrey Hepburn with this look and use it endlessly. It will give you fabulous chic!read more
In our world, essential shoes consist of all the categories that we live in endlessly, including sneakers, booties, and pumps. Keep in mind that not all silhouettes or leathers are equal however! Keep reading for Bobbi’s insight as to what shoes should comprise your ultimate, essential shoe wardrobe.read more
Denim as a wardrobe essential is pretty obvious. What might not be obvious is the style of denim that will be the most flattering to your body and the most chic on you. Read up on the styles that are most flattering all around and be sure to add some denim chic to your ultimate wardrobe!read more
Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.read more
The white T shirt is an iconic essential in your wardrobe. Every fashion icon from Audrey Hepburn forward will tell you the white T shirt is a staple.
What does it do? It pops everything and it goes with almost every category imaginable. Take a look at the sensational white Ts we think you should have in your essential wardrobe! Happy Shopping!
This month we shot The Look at one of our favorite places…. Planet Blue. The store is light and fun and adorable, and goodies are to be found everywhere. They have a wonderful variety of trendy, yummy options for all our closets… no matter the age. Speaking of which, this month we opted to use two models…our darling Em and me! See for yourself how dressing well defies your age!read more
Do you have what it takes to catapult your career into the stratosphere? Looking the part will take you far if you know what makes up an essential power wardrobe! Look like a million dollars and move up the career ladder with ease when you know how to dress the part. This is a must read!read more
Purchasing the “essentials” for your wardrobe requires focus, time and money. Most of us have to budget for those purchases and Bobbi helps us make a plan to do so.read more
Ladies, this month’s Style Secrets video is a must-watch! Bobbi shares a number of essential looks that will not only WOW on Valentine’s Day, but will stand you in good stead year round. Watch and soak it all in!read more
The most romantic day of the year is nearly upon us which means that you’re going to want to have the perfect gift on hand… for yourself and your partner. As always, we’ve done the work for you. Click, shop & enjoy!read more
Ladies, studies show that the average woman spends 45 min a day deciding what to wear. We all know this time is fraught with stress and anxiety, even just for work, never mind a date; there we can just bump those stress numbers up exponentially. Well, be anxious no more. In this oh-so-useful article Bobbi shares the 10 dating essentials every women (yes, that means YOU!) need to own!read more
Swim or ski in style! Shop our favorite finds to be on trend whether you are on the beach or hitting the slopes. You’ll be in your most fashion forward finds from your very own stylist, Be Iconic Style.read more
One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for September! Click. Shop. Enjoy!read more
Whether you’re a seasoned BIS member or brand new to the site, one concept bears repeating every single month; if you are serious about climbing the ladder of success in your workplace, you must dress the part! Our partnership with The RealReal makes building your essential wardrobe that much easier. Click. Shop. Enjoy!read more
This spring is going to be so much fun! So often there are many trends that are not what I would recommend, but this season be prepared for a season of style adventure! Spring 2019 will include the timeless for sure, and then there will be those interesting twists. Naturally I am focusing on what I believe will be stunning on you and add to your level of chic; from that perspective it is going to be an amazing season!read more
Your essential accessories should include chic, simple pieces intended for daily wearing. These are the finishing touches that really pull your look together, up your chic, and continue to build on your ultimate wardrobe.read more
Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!read more
Spring is nearly around the corner…at least in the world of fashion…and with it comes a brand new list of fun trends that we’ll be seeing with the warmer weather. The upcoming season is full of surprises, some of which are absolutely absurd in my style opinion, and yet others are timeless, chic, and in some cases feature a new twist of fun! Read on for a preview of what we have in store for fun new looks!read more
This month’s edition of “The Look” was shot and shopped at Madewell…and it proved to be such a goldmine for for adorable, easy, budget-friendly treasures. These are easy pieces that are not only versatile and will serve you in multiple ways but they will allow you to dress quickly and chicly for sure.
Find inspiration in the looks we’ve put together for you, and be sure to shop them below!