Timeless Style Transforms You and Your World.

As women our self-esteem and self-confidence are unquestionably connected to how we feel about our personal appearance.

This impacts every area of our lives from our confidence to the courage we have to go after things, what we attract into our lives including relationships, and even how we operate within those relationships.

This isn’t about vanity—it’s about self-care—and Be Iconic’s mission is to make this a reality for you by providing curated shopping by a world-class personal stylist with years of experience and a massively successful track record.

The Look — February

This month we shot The Look at one of our favorite places…. Planet Blue. The store is light and fun and adorable, and goodies are to be found everywhere. They have a wonderful variety of trendy, yummy options for all our closets… no matter the age.  Speaking of which, this month we opted to use two models…our darling Em and me! See for yourself how dressing well defies your age!

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Dress for Success—Part II

Do you have what it takes to catapult your career into the stratosphere? Looking the part will take you far if you know what makes up an essential power wardrobe! Look like a million dollars and move up the career ladder with ease when you know how to dress the part. This is a must read!

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Style Secrets—Dating Essentials

Ladies, this month’s Style Secrets video is a must-watch! Bobbi shares a number of essential looks that will not only WOW on Valentine’s Day, but will stand you in good stead year round. Watch and soak it all in!

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Valentine’s Day Gifts

The most romantic day of the year is nearly upon us which means that you’re going to want to have the perfect gift on hand… for yourself and your partner. As always, we’ve done the work for you. Click, shop & enjoy!

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10 Dating Essentials Every Woman Needs to Own

Ladies, studies show that the average woman spends 45 min a day deciding what to wear. We all know this time is fraught with stress and anxiety, even just for work, never mind a date; there we can just bump those stress numbers up exponentially. Well, be anxious no more. In this oh-so-useful article Bobbi shares the 10 dating essentials every women (yes, that means YOU!) need to own!

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Spring Break Shopping

Swim or ski in style! Shop our favorite finds to be on trend whether you are on the beach or hitting the slopes. You’ll be in your most fashion forward finds from your very own stylist, Be Iconic Style.

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The Essential Third Piece

A very important finishing touch to every look you wear is the “third piece.” Therefore, it stands to reason, that this component is an essential part of your ultimate wardrobe. In any creative measure, things are always done in odd numbers. So, when you dress you have your top, your bottom and your third piece—which can be a cardigan, a sweater or a jacket. Simple and easy. See what fabulous third pieces we’ve found for your ultimate, essential wardrobe!

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Essential Shoes

In our world, essential shoes consist of all the categories that we live in endlessly, including sneakers, booties, and pumps. Keep in mind that not all silhouettes or leathers are equal however! Keep reading for Bobbi’s insight as to what shoes should comprise your ultimate, essential shoe wardrobe.

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Essential Denim

Denim as a wardrobe essential is pretty obvious. What might not be obvious is the style of denim that will be the most flattering to your body and the most chic on you. Read up on the styles that are most flattering all around and be sure to add some denim chic to your ultimate wardrobe!

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The Essential Crispy White Shirt

One of my favorite wardrobe essentials is the crispy white shirt. This is simple and clean, yet possesses just enough interest to pop your look. Channel your inner Audrey Hepburn with this look and use it endlessly. It will give you fabulous chic!

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The Essential White T Shirt

The white T shirt is an iconic essential in your wardrobe. Every fashion icon from Audrey Hepburn forward will tell you the white T shirt is a staple.
What does it do? It pops everything and it goes with almost every category imaginable. Take a look at the sensational white Ts we think you should have in your essential wardrobe! Happy Shopping!

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Maternity

Who says you can’t look chic and sophisticated while pregnant? Certainly not us! Look chic in whatever stage of pregnancy you’re in. Be sure to take a look at what we’ve found for you this month! Click, shop, and relax… you’ve got pregnancy covered!

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The Dollar Well Spent – February

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for September! Click. Shop. Enjoy!

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Foundations

Wearing the proper foundations (if you will pardon the expression) under you clothing is essential… it can alter the way your clothes hang on your body and slim where needed. Investing in your foundation wear is worth every penny… See what we’ve found for you this month!

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Tailored to Fit Your Budget – February

Whether you’re a seasoned BIS member or brand new to the site, one concept bears repeating every single month; if you are serious about climbing the ladder of success in your workplace, you must dress the part! Our partnership with The RealReal makes building your essential wardrobe that much easier. Click. Shop. Enjoy!

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Bags, Wraps & Shoes for Daytime, Cocktail & Black Tie Events

While you may consider renting a fabulous statement dress for an upcoming event, chances are you’ll want (or need) to buy a bag and shoes to accompany it. Whether you choose to purchase true investment pieces or pieces that will get you through the season, we’ve shopped the options for you!

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Spring Trends for 2019!

This spring is going to be so much fun! So often there are many trends that are not what I would recommend, but this season be prepared for a season of style adventure! Spring 2019 will include the timeless for sure, and then there will be those interesting twists. Naturally I am focusing on what I believe will be stunning on you and add to your level of chic; from that perspective it is going to be an amazing season!

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Essential Accessories

Your essential accessories should include chic, simple pieces intended for daily wearing. These are the finishing touches that really pull your look together, up your chic, and continue to build on your ultimate wardrobe.

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Weddings

Looking for a wedding dress that will set you apart from the rest? We’ve found some stunning dresses for you that take wedding chic to a whole new level. Shopping for that perfect dress just got a whole lot easier!

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Sneakers—Wardrobe Staple

Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.

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Celebrity Street Style — February

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

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Spring Trends 2019: Sneak Peek!

Spring is nearly around the corner…at least in the world of fashion…and with it comes a brand new list of fun trends that we’ll be seeing with the warmer weather. The upcoming season is full of surprises, some of which are absolutely absurd in my style opinion, and yet others are timeless, chic, and in some cases feature a new twist of fun! Read on for a preview of what we have in store for fun new looks!

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The Look — January

This month’s edition of “The Look” was shot and shopped at Madewell…and it proved to be such a goldmine for for adorable, easy, budget-friendly treasures. These are easy pieces that are not only versatile and will serve you in multiple ways but they will allow you to dress quickly and chicly for sure.
Find inspiration in the looks we’ve put together for you, and be sure to shop them below!

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Celebrity Street Style — January

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

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Style Secrets—Winter Dressing

Winter is here…and for many of us it’s going to extend for several more months! That being the case, this month Bobbi has put together some fun winter looks and different ways to wear your winter wardrobe to help get you through this long and chilly season. Yes, it’s possible to look chic as the temperature drops. Watch and be inspired!

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Celebrity Street Style—December

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

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Dress for Success: Holiday Parties

Holiday parties are simply an extension of your job. That said, you need to be polished and impressive. Misjudging your holiday look could absolutely hurt, or even tank your career, so we’re going to help you prepare for such events.

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Casual Cocktail

Casual chic has never been easier this holiday season! Learn how to put looks that will WOW—and as always, we’ve done the shopping for you!

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The Look — December

Be sure to check out “The Look” this month. We shot it at Saks Off 5th and found yummy holiday gift treasures along with fabulous finds that will be wonderful additions to your wardrobe. You will not only love what you see but you will be WOWed by the budget-friendly prices on these glorious goodies. Happy hunting and gift-giving!

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Gifts for Men

Tis the Season! Need help buying for the men in your life? Look no further! As always we’ve done the hard part. All you need to do is click, Shop, and know that you’re gift-giving will be a hit!

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Beach Resort

If you are taking off for the beach over the holidays we have found some fun and fabulous treasures for you to play with and enjoy during your down time. Happy shopping!

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Gifts for Women

Tis the Season! Out of ideas for the women in your life? We’re looking out for you! As always we’ve shopped the most fabulous treasures for your friends and family. Click, shop, and smile knowing that you’ll be known for your amazing talent for gift-giving!

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Mountain Destinations

If you are off to the mountains this holiday season, you’re not only going to want to be warm but you’re also going to want to look your chicest self. We have found some yummy pieces to accomplish both of these needs. From chunky boots to fur hats, and shearlings to puff down jackets. It is all adorable and very peak chic. Have fun and look like a million.

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The Look – November

Each month we focus on budget friendly chic style looks that we put together so you can have access to some fab ideas for casual dressing… and find pieces you absolutely are wanting for your own. This month we visited Anthropologie and it was it was a glorious gold mine of finds. Check out these looks. They will help you create your own fall style to look and feel like a million.

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Celebrity Street Style — November

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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The Look – October – Free People

This month we’ve shopped one of our favorite retailers, Free People, for The Look. As always we know you’ll find inspiration in the looks we’ve put together for you, and you can shop all of the chic treasures we’ve found right here! Click. Shop. Enjoy!

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Celebrity Street Style — October

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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George Michael’s “Freedom”—The 25th Anniversary

It’s been a couple of years since the 25th anniversary of George Michael’s “Freedom,” but this song—and everything behind it—is definitely worth revisiting every now and again…We’re reposting this article in honor of our fabulous fitness guru Teresa Tapp… who spent a great deal of time making these super models…well, super. What she was able to do for them she is now doing for us in the most incredible way…

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The Look – September – Planet Blue

This month we shot “The Look” at Planet Blue and love the casual boho chic treasures we found. Take inspiration from the looks Bobbi put together for you, then click, shop, and enjoy! We know you’re going to love what you see!

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Celebrity Street Style – August

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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Sunglasses–The Year-round Accessory

Sunglasses are an accessory that we love and use endlessly. They are that little perk to your wardrobe that are fun to own and give you pleasure every time you don them. See what sunnies are making a splash this season!

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Where Do You Stand with Your Jeans?

Jeans make up such a large part of our wardrobes. They are the go-to staple for both casual, what I call casual chic and the all-important Saturday night look. What we need to keep in mind here is…how flattering are your jeans?

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The Look – August – Madewell

This month we shot “The Look” at Madewell and were WOWed by all the fabulousness we found for casual treasures. See what we found to create looks that are easy and yummy. Enjoy!

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The Dollar Well Spent – June

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for June!

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Style Secrets–Casual Cool for Summer

Style Secrets is all about pulling items from the season and pairing them with pieces that you may already have in your existing wardrobe. Find out what styles and silhouettes you’re going to want to look for as we head into the warmer months. Getting ready for summer has never been easier!

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