Timeless Style Transforms You and Your World.

As women our self-esteem and self-confidence are unquestionably connected to how we feel about our personal appearance.

This impacts every area of our lives from our confidence to the courage we have to go after things, what we attract into our lives including relationships, and even how we operate within those relationships.

This isn’t about vanity—it’s about self-care—and Be Iconic’s mission is to make this a reality for you by providing curated shopping by a world-class personal stylist with years of experience and a massively successful track record.

Celebrity Street Style—December

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

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Dress for Success: Holiday Parties

Holiday parties are simply an extension of your job. That said, you need to be polished and impressive. Misjudging your holiday look could absolutely hurt, or even tank your career, so we’re going to help you prepare for such events.

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Casual Cocktail

Casual chic has never been easier this holiday season! Learn how to put looks that will WOW—and as always, we’ve done the shopping for you!

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The Look — December

Be sure to check out “The Look” this month. We shot it at Saks Off 5th and found yummy holiday gift treasures along with fabulous finds that will be wonderful additions to your wardrobe. You will not only love what you see but you will be WOWed by the budget-friendly prices on these glorious goodies. Happy hunting and gift-giving!

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Gifts for Men

Tis the Season! Need help buying for the men in your life? Look no further! As always we’ve done the hard part. All you need to do is click, Shop, and know that you’re gift-giving will be a hit!

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Beach Resort

If you are taking off for the beach over the holidays we have found some fun and fabulous treasures for you to play with and enjoy during your down time. Happy shopping!

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Gifts for Women

Tis the Season! Out of ideas for the women in your life? We’re looking out for you! As always we’ve shopped the most fabulous treasures for your friends and family. Click, shop, and smile knowing that you’ll be known for your amazing talent for gift-giving!

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Mountain Destinations

If you are off to the mountains this holiday season, you’re not only going to want to be warm but you’re also going to want to look your chicest self. We have found some yummy pieces to accomplish both of these needs. From chunky boots to fur hats, and shearlings to puff down jackets. It is all adorable and very peak chic. Have fun and look like a million.

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The Look – November

Each month we focus on budget friendly chic style looks that we put together so you can have access to some fab ideas for casual dressing… and find pieces you absolutely are wanting for your own. This month we visited Anthropologie and it was it was a glorious gold mine of finds. Check out these looks. They will help you create your own fall style to look and feel like a million.

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Celebrity Street Style — November

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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Maternity

Who says you can’t look chic and sophisticated while pregnant? Certainly not us! Look chic in whatever stage of pregnancy you’re in. Be sure to take a look at what we’ve found for you this month! Click, shop, and relax… you’ve got pregnancy covered!

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Foundations

Wearing the proper foundations (if you will pardon the expression) under you clothing is essential… it can alter the way your clothes hang on your body and slim where needed. Investing in your foundation wear is worth every penny… See what we’ve found for you this month!

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Weddings

Looking for a wedding dress that will set you apart from the rest? We’ve found some stunning dresses for you that take wedding chic to a whole new level. Shopping for that perfect dress just got a whole lot easier!

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The Look – October – Free People

This month we’ve shopped one of our favorite retailers, Free People, for The Look. As always we know you’ll find inspiration in the looks we’ve put together for you, and you can shop all of the chic treasures we’ve found right here! Click. Shop. Enjoy!

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Celebrity Street Style — October

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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George Michael’s “Freedom”—The 25th Anniversary

It’s been a couple of years since the 25th anniversary of George Michael’s “Freedom,” but this song—and everything behind it—is definitely worth revisiting every now and again…We’re reposting this article in honor of our fabulous fitness guru Teresa Tapp… who spent a great deal of time making these super models…well, super. What she was able to do for them she is now doing for us in the most incredible way…

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The Look – September – Planet Blue

This month we shot “The Look” at Planet Blue and love the casual boho chic treasures we found. Take inspiration from the looks Bobbi put together for you, then click, shop, and enjoy! We know you’re going to love what you see!

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Celebrity Street Style – August

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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Sunglasses–The Year-round Accessory

Sunglasses are an accessory that we love and use endlessly. They are that little perk to your wardrobe that are fun to own and give you pleasure every time you don them. See what sunnies are making a splash this season!

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Where Do You Stand with Your Jeans?

Jeans make up such a large part of our wardrobes. They are the go-to staple for both casual, what I call casual chic and the all-important Saturday night look. What we need to keep in mind here is…how flattering are your jeans?

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The Look – August – Madewell

This month we shot “The Look” at Madewell and were WOWed by all the fabulousness we found for casual treasures. See what we found to create looks that are easy and yummy. Enjoy!

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Tailored to Fit Your Budget – June

Whether you’re a seasoned BIS member or brand new to the site, one concept bears repeating every single month; if you are serious about climbing the ladder of success in your workplace, you must dress the part! Our partnership with The RealReal makes building your essential wardrobe that much easier. Click. Shop. Enjoy!

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The Dollar Well Spent – June

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for June!

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Style Secrets–Casual Cool for Summer

Style Secrets is all about pulling items from the season and pairing them with pieces that you may already have in your existing wardrobe. Find out what styles and silhouettes you’re going to want to look for as we head into the warmer months. Getting ready for summer has never been easier!

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Spring & Summer Swimwear

Now that it’s officially swimsuit season, it’s time to review what we have in our swimwear wardrobes. Take a look at the fabulous new pieces we’ve found for you to tuck into your tote bag as you head to the beach or the pool.

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The Look–May

My current obsession is with the cropped, wide-leg pant, so for this month’s issue of “The Look” that’s mainly what we’ve focused on, although we thinking you’ll enjoy all the adorable treasures we found at Neiman Marcus CUSP! Click, shop, enjoy!

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Style Secrets: Swimwear

We can’t avoid it any longer ladies; we’re coming into swimsuit season! Rather than run and hide, why not watch the following video for tips on making this swimsuit season your best ever!

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Celebrity Street Style – May

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

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Casual Essentials Dressing Checklist

Need a little help getting dressed? Download your very own “Casual Essentials Dressing Checklist” that features the items you’ll want in your wardrobe to make casual dressing effortless and stress-free.

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Casual Cool–May

Look chic and stay cool while adding some fun warm weather pieces to your essential wardrobe. As always we’ve found the best in casual dressing for your this month in a variety of price ranges. Casual cool can be yours! Click. Shop. Enjoy!

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Style Secrets – No Stress Express Casual Dressing

This month’s Style Secrets video is all about casual dressing or as Bobbi likes to call it “no stress express.” This means having a system for getting dressed each day that allows you to do so quickly, easily and without much thought… The twist? With this system in place, you’ll always look like a million! Curiosity piqued? Be sure to watch this video!

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Foundation Wear–May

It’s what’s underneath that counts! Do you have the right foundation wear? Without it, your beautiful wardrobe may not look it’s very best. See what we’ve found that will give you that finished look that will leaving you looking oh-so-chic.

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The Dollar Well Spent – May

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for May!

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Style Secrets—Dating Essentials

Ladies, this month’s Style Secrets video is a must-watch! Bobbi shares a number of essential looks that will not only WOW on Valentine’s Day, but will stand you in good stead year round. Watch and soak it all in!

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Spring Break Shopping

Swim or ski in style! Shop our favorite finds to be on trend whether you are on the beach or hitting the slopes. You’ll be in your most fashion forward finds from your very own stylist, Be Iconic Style.

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Fitness Wear for February

It’s still early, but we can feel it…spring is in the air! This means that warm weather clothing isn’t far behind. Time to up your workout game and refresh your workout wardrobe! Take a look at what we’ve found this month.

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Spring Trends 2018

This spring is going to be a combination of the timeless and the absurd…Bobbi is naturally focused on what she believes will be stunning on you and add to your level of chic. See what’s what this spring!

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The Look – February

This month’s “Look” focuses on the Bohemian inspired styles of Planet Blue. Find inspiration in the looks we’ve put together for you, and, as always, we’ve shopped them for you!

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Dressy Cocktail

When dressing for holiday cocktail parties—and we’re talking serious cocktail—you want simple and timeless with touches of glitz if it suits you. As always, we’ve shopped some stunning pieces for you that are sure to WOW!

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The Little Black Dress (LBD)

The Little Black Dress is a timeless essential and something you want to be so possessed by that you’ll not only have it for years, but you will also love it forever. Read on to see what styles best suits you!

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Dress for Success—Dressing for the Position You Want

Listen up ladies—this is the most important video you’re going to watch when it comes to advancing in your career. In this segment of Dress for Success, Bobbi shares with you the importance of dressing for the position you want, not the one you have. Learn the rules of the game and get to where you want to be.

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Dressing for the Holidays

There are a couple of ways to dress in Thanksgiving attire—those who dress formally for the occasion and those who dress more casually. Either way, be prepared to look your best for this most festive of holidays.

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Sneakers—Wardrobe Staple

Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.

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Fashion Friday–Tailored to Fit Your Budget

As women don’t we all love our shoes and boots!! Although I am always a proponent of designer shoes and boots, there are times when being fiscally responsible is a necessity. That doesn’t mean you can’t look your chicest self!

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Fashion Friday–Designer Edition

As a stylist it is my personal philosophy that good shoes are essential to your wardrobe…and as a result, I convey that (in no uncertain terms) directly to my clients. I’m not sure if you know this, but when checking you out, people begin and end by looking at your feet.

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Your Life Transformed by Style

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