All the latest tips and trends to enhance your style and simply your life—direct from Bobbi!

Celebrity Street Style—December

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

read more

It’s Official: Sleep Is the Best Thing You Can Do for Your Health

You’ve heard it a thousand times—and you’re about to hear it again. Sleep is one of the most important things you can do for your health! But despite spending nearly a third of our lives catching Zzzs, it’s surprisingly still not enough! You’ll definitely want to give this article from a read so that you can find out everything you need to know about the magic of shut eye!

read more

Creating Gorgeous, Glowing Skin

As we head into what is, for many of us, a cold and very dry season, renowned make up artist Christopher Miles shares with us how to achieve gorgeous glowing skin. And as always, we’ve shopped the product used in the video to make purchasing those items that strike your fancy a breeze. Tune in to see how it’s done!

read more

15 Instant Pot Recipes for Meal Prep Sunday

The thought of meal prepping sounds nice. Well let’s rephrase that, the final product of meal prepping sounds nice. But before we can get to that, we’re looking at hours of your Sunday spent on this kind of preparation. The following article from one of our favorite sites,, features 15 delicious Instant Pot recipes, that allow you forgo the torture of endless meal prep and sit down to a perfectly prepared meal with little to no fuss. You’re going to want to try them all!

read more

The Look — December

Be sure to check out “The Look” this month. We shot it at Saks Off 5th and found yummy holiday gift treasures along with fabulous finds that will be wonderful additions to your wardrobe. You will not only love what you see but you will be WOWed by the budget-friendly prices on these glorious goodies. Happy hunting and gift-giving!

read more

Holiday Hack: A Simple Guide to Surviving the Holidays

For many, the holiday season brings on an array of mixed emotions. While it can certainly be a fun and exciting time, it can also be incredibly stressful. However, if you check in with yourself regularly and learn to prioritize, it’s entirely possible to enjoy this time without unnecessary emotional stress. Be sure to read this fabulous article on surviving the holiday season with a positive state of mind by BIS contributor, Harper Reid!

read more

10 Beauty Products That Work Better When You Sleep

We all know how important sleep is for us. If you’re one of many who have trouble falling sleeping and knows what it’s like to wake up feeling even more tired than you did the night before, you might want to try a nightly regimen! The following article from features 10 amazing beauty products that will not only help you fall asleep but actually work better when you are asleep! Keep reading to find out what products are going to have you waking up refreshed and feeling glorious!

read more

Library Review: What I Know For Sure by Oprah Winfrey

What I Know for Sure is an addition you want to make to your library of reads that inspire and comfort and make you ponder. It is the book you keep by your bed to read a section at a time to savor and help make those changes in your life you have wanted to make but needed that extra push. This is Oprah at her finest…

read more

The Test — Maybelline EyeStudio Master Precise Ink Pen Eyeliner

This month for The Test, we reviewed a classic drugstore beauty product: Maybelline EyeStudio Master Precise Ink Pen Eyeliner. While, eyeliners are a staple in any beauty guru’s repertoire, this drugstore find offers precision to create any desired look that will rival designer competitors. Did it live up to its promise? Read on and see!

read more

Richard Branson’s Top 10 Favorite Quotes on Giving

We are huge fans of Richard Branson; not only for his business practices but also (and especially) for his philanthropic nature. In this month of giving, he reminds us that we should practice giving—in all its iterations—all year round, and he shares with us some of his favorite quotes on giving.

read more

Dermatologist Tools of the Trade

When it comes to the skincare industry, dermatologists are tapped into the mainframe. With connections like that, derms are sure to have discovered the best of the best skincare products—along with a few personal favorites. Finally, Elle offers a glimpse into the medicine cabinets of the experts, and their go-to products.

read more

Meatloaf Transcendent

Still traumatized by the meatloaf of your youth? So often absurdly dry and dense, it’s one of those comfort-type dishes that we want to like and yet… With the help of the Wall Street Journal and MeMe’s Diner in Brooklyn, we’re going to change all of that however. Read on for a meatloaf recipe that is absolutely transcendent!

read more

50 Beauty Products to Buy Before You Die

Choosing the right products for your personal beauty regimen can take a lot out of a woman! It can be a stressful, time consuming, and expensive process! Thank goodness for Allure because they have taken the work out it for us. From your nails to your hair, skin, and teeth, this article has you covered from head to toe. Literally!

read more

Live Less Stressed: Manage Your Time With These Easy Tips

How is it that in 24 hours, we’re hardly ever able to achieve everything we need to get done? For most of us, our reality has become one of trying to get everything through multi-tasking but that doesn’t always do the trick. Be sure to read this article from as it features some amazing tips on how to allocate your time to avoid the inevitable stress that goes along with life in this day and age. 

read more

The 46 Best New Beauty Products of the Year, As Voted on By You

Getting tired of testing new beauty products hoping that one day you’ll find the perfect one to fulfill your needs? Skip the hassle of trial and error and give this InStyle article a read! This article features 46 of the best new beauty products this year and they’ve been voted on by the readers of InStyle—women like you—so you don’t have to worry about aimlessly meandering down the shampoo aisle or endlessly testing foundations on your cheek ever again!

read more

The Look – November

Each month we focus on budget friendly chic style looks that we put together so you can have access to some fab ideas for casual dressing… and find pieces you absolutely are wanting for your own. This month we visited Anthropologie and it was it was a glorious gold mine of finds. Check out these looks. They will help you create your own fall style to look and feel like a million.

read more

Celebrity Street Style — November

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t live the Hollywood life, we do take inspiration from our favorite celebs. Hollywood style is yours.

read more

Meghan Markle Shares Her Best Beauty Secrets with Birchbox

Meghan Markle, 36-year-old actress, model, and now Duchess of Sussex is one of the most iconic people of our time. Her style, beauty and values inspire millions and she never fails to look fabulous. If you ever wondered how this beauty creates her signature look, today’s your day! This Allure article holds all of Markle’s best beauty secrets that she’s shared with Birchbox. Don’t mind that this came out days before her wedding because the beauty secrets are still just as valuable! 

read more

This $48 Skin Mist is the Secret to Rosie Huntington-Whiteley’s Signature Glow

For over a decade the beautiful Rosie Huntington-Whiteley has worked with the biggest names in hair and makeup. She is a fashion and beauty icon and finally we can get a glimpse into the fabulous world the supermodel lives in, in this InStyle article. Here you’ll get the inside scoop on just about everything from airport styles, her love for avocado toast, her favorite staple pieces, the secret to her skin’s signature glow (that only costs $48!) and more! She even spills tips when it comes to working for a business.

read more

15 Smoothies We Love from Lauren Conrad’s Nutritionist

Smoothies are a staple in our diet and if it’s not already in yours, you have got to give them a try. The 15 options in this article from are a great way to start as they feature recipes from Lauren Conrad’s nutritionist. These recipes healthy, low in sugar, and feature amazing flavor profiles. Read on and you’ll never look back!

read more

10 of the Our Healthiest Slow-Cooker Recipes

It’s getting to be that time of the year…And who doesn’t love this season’s warm and cozy comfort food? Don’t let your summer health kick get derailed however… Keep reading for some fabulous (and super healthy) slow-cooker recipes for us that we guarantee will replace your old “go to” comfort foods.

read more

When Should You Take a Mental Health Day?

Self-care is just as important, if not MORE so, than taking care of those around you. Ignore the stigma of selfishness or laziness that seems to go hand-in-hand with taking care of one’s self, and be sure to take the downtime that you need for your mental (and physical) health. Find out the hows and whys in this informative article from Fast Company.

read more

The Abundance Factor

I was introduced to The Abundant Factor movie by my business coach for whom I have learned to have massive trust and respect. The movie is incredible and is guaranteed to change you in so many ways. It expands your view of abundance and you get to learn from most of the world’s foremost teachers on success. This movie will blow your mind…it did mine. Be sure to check this out!

read more

Stop Overthinking: 7 Easy Ways to Kick this Bad Habit

Overthinking—it happens to the best of us. The fact that it is so easy to do means that we tend to do it more often. Ironically, we even overthink without thinking about it. Thankfully has shared 7 easy and effective ways to kick this bad habit—and we all know that a clear mind is an amazing feeling!

read more

Why Be Iconic?

Want to know more about who we are and why we do what we do?

Watch this brief video introduction by international stylist and Be Iconic Style Founder and CEO, Bobbi Schwartz, and see what everyone is talking about! When you’re finished, check out the fantastic articles we’ve hand-picked especially for you.

We feel sure that once you understand the tremendous value that Be Iconic Style can bring to your life (it’s a game-changer), you’re going to want to see more every single month!

Your Online Personal Stylists are Ready for Your Fashion Questions!

Not sure what to wear for an upcoming event? Purchase a pack of 10 questions and instantly communicate with Bobbi via email—or join Be Iconic Style and get those same 10 questions FREE every month as a part of your membership!

Curious but need more time?

Try us out for 7 days—for $1!
If you don’t love what you see, cancel with no further obligation. What do you have to lose?

Ready to dive right in?

Get a FREE month of BIS (a $20 value) when you sign up for our low-cost, month-to-month service plan! We know you’re going to be thrilled with your decision!