All the latest tips and trends to enhance your style and simply your life—direct from Bobbi!

Thanks to Microblading, I Finally Have My Pre-Tweezer Eyebrows Back

The process of deciding to get a tattoo is a drawn-out one for most, so it’s no shock that when the placement is on your face, people tend to take even longer to decide. But however daunting the thought is, in recent years the microblading trend (creating small incisions on your brows and filling them in with pigment) has grown wildly popular. Allure Editor in Chief Michelle Lee used to be a skeptic, until this summer when she finally went for it, and she couldn’t be more pleased with her choice.

read more

The Annual Nordstrom’s Anniversary Sale!!

I have long been a fan of one of the best and most unique sales ever… the major, annual event at Nordies called “The Anniversary Sale!” I have shopped what I think are the most fabulous of what is being offered this year.  This is all new fall and a lot of fun. So, check out what we have found and know you will love and act on it ASAP as this only goes for two weeks, then back to full price and worse—it goes in an absolute flash! Happy shopping!!

read more

The Canned Cocktails You Should Be Sipping This Summer

Beer is no longer the only portable drink you can sip on pool-side during summer’s heat waves. A new and improved wave of ready-to-drink options (think gin and tonics and spritzers in cans) are hitting the shelves. They have been created and refined by everyone from sommeliers to drink-mixologists, and there’s a high chance you’ll find yourself sipping on one this summer.

read more

Allure Readers’ Choice Awards for 2019

The most democratic annual list of the best-of-the-best has hit our doorsteps once again: The Allure Reader’s Choice Awards! Voted on by the magazine’s fans and probably containing more than a few staples you already own and love for hair, body and face treatments, this checklist really is the fairest of them all. And, as always, we’ve shopped the product for you, so all you need to do is click, shop, and enjoy!

read more

Happy July!

We’re now officially half-way through the year… And BIS Contributor Dr. Mary Warren wants to know how your fitness goals are going. Have you taken on a Health Partner to help you accomplish them? Your Health Partner could be a friend, sister, husband, partner, mate, dog or neighbor. Make it easy and you will increase your success-ratio. The key to all new healthy habits is simplicity and sustainability.  

read more

A Late-Night Snack to Help You Snooze?

The midnight snacks we know and love are starting to get smart. Or rather, the companies that are forging a new sector in the snacking industry just for them are. That’s right, there is now a whole class of late-night ice creams and chocolate squares catered toward helping you sleep. Some of them are lower in sugar, some include small doses of melatonin, but all of them have a similar goal: helping you get better Zs.

read more

Celebrity Street Style – July

Most celebrities are lucky enough to be styled in the seasons’ hottest trends by their Hollywood stylists. While we can’t all live the glamorous lives of our favorite celebrities, we can certainly take inspiration from them! “Celebrity Street Style” is where we share some of our favorite looks so that you can craft your own using pieces from your own wardrobe. Coupled with Bobbi’s commentary, Hollywood style can be yours!

read more

The Look – July

This month we shot The Look at one of my favorite places…. Planet Blue. What I love about Planet Blue is all, and I do mean ALL the trendy but easily wearable and adorable pieces they have spread around the boutique. We had such a fun time selecting our final candidates for the shoot as there were so many yummy treasures we all wanted to go home with. So… enjoy these fabulous cool summer looks that will be wonderful additions to your summer dressing!

read more

10 Meals for Health Conscious Hungry Girls

Don’t be fooled by the old wive’s tale that you need to eat less to lose more…Eating is all about fueling your body with energy to keep you going, so don’t starve that little voice in your head that’s begging for fuel. With appropriate meals filled with fiber, protein, healthy fats and complex carbs, eating whole foods until you feel satisfied is the right thing to do! This article by features 10 amazing recipes that will have you actually craving healthy meals!

read more

The Dollar Well Spent – July

One segment of Harper’s Bazaar that we love is “the well spent dollar.” We love it so much, in fact, that we have taken the concept and selected amazingly priced play items that Bobbi just loves! Here are our picks for July! Click. Shop. Enjoy!

read more


Who says you can’t look chic and sophisticated while pregnant? Certainly not us! Look chic in whatever stage of pregnancy you’re in. Be sure to take a look at what we’ve found for you this month! Click, shop, and relax… you’ve got pregnancy covered!

read more

Beat the Heat

Finding clothes that can help you take on the summer heat isn’t always easy. We are focusing on helping you look your best while beating the heat! These light, comfy pieces are sure to have you feeling great and looking like a million!

read more

The Essential Crispy White Shirt

One of my favorite wardrobe essentials is the crispy white shirt. This is simple and clean, yet possesses just enough interest to pop your look. Channel your inner Audrey Hepburn with this look and use it endlessly. It will give you fabulous chic!

read more

Essential Shoes

In our world, essential shoes consist of all the categories that we live in endlessly, including sneakers, booties, and pumps. Keep in mind that not all silhouettes or leathers are equal however! Keep reading for Bobbi’s insight as to what shoes should comprise your ultimate, essential shoe wardrobe.

read more

The Essential Third Piece

A very important finishing touch to every look you wear is the “third piece.” Therefore, it stands to reason, that this component is an essential part of your ultimate wardrobe. In any creative measure, things are always done in odd numbers. So, when you dress you have your top, your bottom and your third piece—which can be a cardigan, a sweater or a jacket. Simple and easy. See what fabulous third pieces we’ve found for your ultimate, essential wardrobe!

read more

Essential Accessories

Your essential accessories should include chic, simple pieces intended for daily wearing. These are the finishing touches that really pull your look together, up your chic, and continue to build on your ultimate wardrobe.

read more

Casual Date Night

With temperatures rising we all want to be comfortable, casual, and stylish all while staying cool in the summer heat. Date night shouldn’t be a hassle for you. Create the perfect collection of items for your casual night out! Have fun shopping for your next date night look!

read more

Essential Denim

Denim as a wardrobe essential is pretty obvious. What might not be obvious is the style of denim that will be the most flattering to your body and the most chic on you. Read up on the styles that are most flattering all around and be sure to add some denim chic to your ultimate wardrobe!

read more

Bob’s Must Haves

This April offers some seriously incredible treasures! It’s always a tough call, but here are my picks for this month’s must-haves. Enjoy!!

read more

Essential Sneakers

Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.

read more

The Essential White T Shirt

The white T shirt is an iconic essential in your wardrobe. Every fashion icon from Audrey Hepburn forward will tell you the white T shirt is a staple. What does it do? It pops everything and it goes with almost every category imaginable. Take a look at the sensational white Ts we think you should have in your essential wardrobe! Happy Shopping!

read more

I Ate (And Cooked) Like a Parisian for a Week—Here’s What I Learned

Ah Par-ee. The art, the fashion, the romance, the bread. What’s not to love? Like many aspects of French culture, the mindset regarding food is very different from that of the average American cook. Indulgence over restriction. Simple and fresh over processed. Enjoyment over efficiency. So go ahead and give this experiment in French cooking a read and pick up some brie and wine on your way home tonight.

read more

Three American Icons on Beauty, Flaws, and the Concept of Aging

Today’s generation of women old and young are finding common ground when there was once a divide between them. Debbie Harry, Judith Jamison, and Pat Cleveland are all trailblazers and icons who share their wisdom and insight on the beauty of getting old and reveal what matters the most when growing up.

read more

Why Be Iconic?

Want to know more about who we are and why we do what we do?

Watch this brief video introduction by international stylist and Be Iconic Style Founder and CEO, Bobbi Schwartz, and see what everyone is talking about! When you’re finished, check out the fantastic articles we’ve hand-picked especially for you.

We feel sure that once you understand the tremendous value that Be Iconic Style can bring to your life (it’s a game-changer), you’re going to want to see more every single month!

Your Online Personal Stylists are Ready for Your Fashion Questions!

Not sure what to wear for an upcoming event? Purchase a pack of 10 questions and instantly communicate with Bobbi via email—or join Be Iconic Style and get those same 10 questions FREE every month as a part of your membership!

Curious but need more time?

Try us out for 7 days—for $1!
If you don’t love what you see, cancel with no further obligation. What do you have to lose?

Ready to dive right in?

Get a FREE month of BIS (a $20 value) when you sign up for our low-cost, month-to-month service plan! We know you’re going to be thrilled with your decision!