All the latest tips and trends to enhance your style and simply your life—direct from Bobbi!

Tuxedo Dressing

This holiday season, one of my favorite looks for cocktail and black tie evening is the chic and timeless look of a tuxedo.
It is such a gorgeous look from head to toe—and what’s even better is that you can use the pieces separately as well.

read more

Sneak Peek Shopping–December

One of the many perks of membership to Be Iconic Style is our carefully curated shopping. Enjoy a small sample of the shopping BIS members have access to each and every month.

read more

The Little Black Dress (LBD)

The Little Black Dress is a timeless essential and something you want to be so possessed by that you’ll not only have it for years, but you will also love it forever. Read on to see what styles best suits you!

read more

Sneakers—Wardrobe Staple

Sneakers are fabulous with all of your knock-around looks to your everyday sport clothes. I firmly believe sneakers are one the biggest must-haves of the season and predict they will become a long time staple in our wardrobes.

read more

Fashion Friday–Tailored to Fit Your Budget

As women don’t we all love our shoes and boots!! Although I am always a proponent of designer shoes and boots, there are times when being fiscally responsible is a necessity. That doesn’t mean you can’t look your chicest self!

read more

Fashion Friday–Designer Edition

As a stylist it is my personal philosophy that good shoes are essential to your wardrobe…and as a result, I convey that (in no uncertain terms) directly to my clients. I’m not sure if you know this, but when checking you out, people begin and end by looking at your feet.

read more

Fashion Friday–Designer Edition

Welcome to our second Fashion Friday with Bobbi! This post is for those of you who love designer style and for whom it’s in the budget. Each treasure shown here would be a welcome addition to your designer wardrobe. Click. Shop. Enjoy!

read more

Fashion Friday–Tailored to Fit Your Budget

Welcome to our second Fashion Friday with Bobbi! Today’s Boots, Boots, and More Boots has been superseded by some incredible shopping I had to do for one of my personal clients and their budget-friendly versions which we’ve shopped exclusively for you! Click. Shop. Enjoy!

read more

The Look – October

This month’s “Look” focuses on the Bohemian inspired styles of Free People. Find inspiration in the looks we’ve put together for you, and, as always, we’ve shopped them for you!

read more

Smart Splurges for Fall

As the weather turns cooler (and we certainly hope it does soon) the fashion only gets better! During this time of year it is such a great opportunity to invest in a fabulous piece you’ll treasure for the rest of your life. Fall trends – like luxurious coats and cozy cashmere – can be pricey purchases but they are so worth it in the long run. 

read more

Essential Pearls

Pearls are an absolute essential…they make us think of Audrey Hepburn and they are a timeless item that every woman needs to own. A few years ago I was standing in Paris and this just solidified the deal. This woman was standing there in her white buck Chanel boots,...

read more

The Look – September

This month’s “Look” was shot at one of our favorite retailers—Anthropologie. Anthropologie’s free-spirited, bohemian aesthetic is one that always resonates with us when it comes to chic casual wear. Find inspiration in the looks we’ve put together for you, and be sure to shop them below.

read more

Sneak Peek Shopping–September

One of the many perks of membership to Be Iconic Style is our carefully curated shopping. From seasonal trends and dressing for success to wardrobe essentials and everything in between, we’ve cover it all. 

read more

Honoring Our Beauty

As women we are so hard on ourselves in terms of our physicality. But how often do we actually look in the mirror and truly appreciate and honor our own physical beauty?

read more

Trend Alert: White Shoes & Boots

Trend Alert! One of the biggest trends this season is white shoes…they are pointy and they can be a boot or a mule flat or with a heel. I have been in love with this look for literally years, and this year I have hit the mother lode and I am beside myself with glee!

read more

The Look—August

This month’s “Look” focuses on the Bohemian inspired styles of Planet Blue and features BIS Intern and fashionista extraordinaire, Sloane Cooper. Find inspiration in the looks we’ve put together for you this month!

read more

Your Life Transformed by Style

Follow Us on Instagram

Why Be Iconic?

Want to know more about who we are and why we do what we do?

Watch this brief video introduction by international stylist and Be Iconic Style Founder and CEO, Bobbi Schwartz, and see what everyone is talking about! When you’re finished, check out the fantastic articles we’ve hand-picked especially for you.

We feel sure that once you understand the tremendous value that Be Iconic Style can bring to your life (it’s a game-changer), you’re going to want to see more every single month!

Your Online Personal Stylists are Ready for Your Fashion Questions!

Not sure what to wear for an upcoming event? Purchase a pack of 10 questions and instantly communicate with Bobbi via email—or join Be Iconic Style and get those same 10 questions FREE every month as a part of your membership!

Curious but need more time?

Try us out for 7 days—for $1!
If you don’t love what you see, cancel with no further obligation. What do you have to lose?

Ready to dive right in?

Get a FREE month of BIS (a $20 value) when you sign up for our low-cost, month-to-month service plan! We know you’re going to be thrilled with your decision!