Beauty Brands Focus on Women of Color

Ten years ago, it would not be uncommon to walk the beauty aisle in a pharmacy and find 15 or fewer shades of foundation in any given brand’s selection—most of those shades catering to lighter complexions… But those monochromatic days are fading into the past....

The Test – Neutrogena Hydro Boost Gel Cream

Every month the team at Be Iconic Style chooses an inexpensive beauty product to test and share the results of with you. This month, we’ve chosen Neutrogena’s Hydro Boost Gel Cream for Extra Dry Skin. The unique water gel-cream formula contains hydrating...

4 Makeup Tricks for When You Literally Have No Time

By Leah Melby Clinton for Elle All photos: Emily Soto   In a perfect world, you wake up before your alarm clock goes off, sip a just-brewed cup of coffee, and have a carefree 30 minutes to calmly, expertly apply your makeup while thinking about the day ahead and...

The Test: La Roche-Posay Effaclar Medicated Gel Cleanser

Every month the team at Be Iconic Style chooses an inexpensive beauty product to test and share the results of with you. This month, we’ve chosen La Roche-Posay Effaclar Medicated Gel Cleanser for acne prone skin. This face wash, developed with dermatologists,...

How to Supercharge Your Water

We don’t need to remind you how great water is for you—after all, we all know how important it is. But what we can share with you are some amazing ways to actually supercharge your water! By adding some of these simple ingredients shared in this Porter article you can...

Three American Icons on Beauty, Flaws, and the Concept of Aging

Today’s generation of women old and young are finding common ground when there was once a divide between them. Debbie Harry, Judith Jamison, and Pat Cleveland are all trailblazers in their own sense. In this Glamour article, these three icons share their wisdom and...

I Tried InStyle’s Good Skin Diet and Here’s What Happened

Looking to have clearer skin, less bloating, and be a healthier and happier you? Well, look no further than InStyle’s “Good Skin Diet”! This 30 day skin cleanse starts from within and provides results you can’t find on the skincare aisle. We read all the time about...

Brightening Up Your Eyes & Skin with Concealer

Let’s face it ladies—we all have hectic lives and as a result, we often tend to look a bit tired…but we don’t have to! As always, Nathalie shares with us a quick tip about how using concealer can not only brighten the area around your eyes, but also...

Summer Hair Care: Treat Your Strands with Tender Loving Care

By BIS Contributor Laura Symons   As it heats up outside, we shed our spring attire and embrace the summer styles. It is just as important to change out your seasonal wardrobe of hair products to better care for your locks. With lots of pool time, beach outings, and...

The Beauty Products That Will Help You Sleep

Sleep is essential for so many countless reasons… Our health, both mentally and physically, our mood, weight management, and our energy levels are just to name a few. We know that it’s good for us but it doesn’t always come easily to all of us. If you have...

Thanks to Microblading, I Finally Have My Pre-Tweezer Eyebrows Back

The process of deciding to get a tattoo is a drawn-out one for most, so it’s no shock that when the placement is on your face, people tend to take even longer to decide. But however daunting the thought is, in recent years the microblading trend (creating small...

Allure Readers’ Choice Awards for 2019

The most democratic annual list of the best-of-the-best has hit our doorsteps once again: The Allure Reader’s Choice Awards! Voted on by the magazine’s fans and probably containing more than a few staples you already own and love for hair, body and face treatments,...