Learn and Transform Yourself Into Your Most Beautiful You.

As women we are so hard on ourselves.

Rather than focus on the physically beautiful qualities unique to each of us, we are quick to point out our flaws to ourselves (and to others) and then overlook our positive attributes as if they don’t exist.

Our mission at Be Iconic Style is to help you value and treasure the beautiful physical qualities about yourself.

You need to be kind to yourself and appreciate what makes you beautiful. That kind of self-care shines through in all areas of your life. Read, watch, and shop the ways that Be Iconic Style can help to enhance all your beautiful qualities.

Lights! Camera! Action! Zoom 101

Chances are if you work from a home office, you’re already familiar with the ins and outs of Zoom calls—but if you’re new to video conferencing, there are a few things you should be aware of. Our very own, Bobbi Schwartz and Be Iconic Style contributor, Kara Goodson, offer sound advice on how to maintain a level of professionalism while Zooming with your colleagues, from what to wear to lighting and makeup. We’ve even shopped product for your own Zoom Makeup Kit!

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Quarantining & Self-Care: All You Need for a Comfy Home Spa-Day!

As our our social spheres have seriously narrowed and the need to be ready for public viewing has diminished along with them, so has our focus for style and self-care. These are seriously strange and unprecedented days for all of us, but after a week in our PJs we were ready to establish a new quarantine routine. 
At the top of our list is comfy, adorable loungewear—followed closely behind by all the beauty products you’ll need for a relaxing, beautifying, self-nurturing spa day in your own residence! We’ve found such yummy treasures for those relaxed, comfy looks and all the spa product you’ll need to help “normalize” life a little bit.

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Achieving a Bronzed Look

This month Nathalie shares with us how to achieve that beautiful, glowing, sun-kissed look through the proper application of bronzer and blush. You’re definitely going to want to watch this informative video!

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The Next 25 Years of Beauty

It wasn’t all that long ago that cosmetic Botox seemed like a futuristic procedure used by niche groups of consumers. Fast-forward 20 years and it’s nothing if not commonplace, fueling a multi-million dollar industry. So what will be the “Botox” of the next two decades? This fascinating article from Marie Claire makes a few bold predictions that are definitely worth reading!

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The Test – Mario Badescu Acne Facial Cleanser

In this month’s installment of “The Test,” BIS Skin Care Specialist, Kortni, reviews Mario Badescu’s Acne Facial Cleanser. This popular gel cleanser features a blend of aloe vera and chamomile to help restore balance while blemish-fighting ingredients help promote clearer-looking skin. But is it worth the $15 price tag? Kortni shares her experience with us.

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How to Look Fresh & Alert Using Concealer

Let’s face it—life today can be more than a little hectic. It’s no wonder we all look exhausted all the time! We don’t have to however, and this month BIS Beauty contributor Nathalie Gil shares with us tips on how to properly use concealer to achieve a look that is both fresh and alert. These tips will have you looking awake (even if you haven’t had your coffee yet) in no time! Be sure to watch the video to learn these simple and illuminating (pun intended) techniques!

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The Test: Aztec Secret Indian Healing Clay

In this month’s “The Test” BIS’s Skin Care Specialist, Kortney, reviews the Aztec Secret Clay Mask. This popular and economical product contains 100% Pure Calcium Bentonite Clay, harvested from Death Valley, California, and has many uses from purifying facials and treating acne, to body wraps, clay baths, and foot soaks, among other treatments. But is it worth the $10 price tag? Kortney shares her experience with us.

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50 Beauty Products to Buy Before You Die

Choosing the right products for your personal beauty regimen can take a lot out of a woman! It can be a stressful, time consuming, and expensive process! Thank goodness for Allure because they have taken the work out it for us. From your nails to your hair, skin, and teeth, this article has you covered from head to toe. Literally!

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Bangs… To Cut or Not to Cut?

Who hasn’t looked at themselves in the mirror before and thought about changing their hair? We have all been on the fence asking  “should I do bangs?” We ask our girlfriends what their opinions are, then we wonder why we listen to them in the first place because let’s be real, when was the last time they changed their look? SO let me be the first to say this, bangs are a hot accessory this season! Dress them up, play them down, part them off to the side, or keep them straight down the middle! Take a look at what style will look best on you!

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The 25 Best Lipstick Tips and Tricks We’ve Ever Heard from Professional Makeup Artists

As simple as it may appear, a lot of work goes into a good looking lip! For those of us who cannot count ourselves among the experts in this regard, we’re in for a treat! Our friends at Allure have already done all the heavy lifting for us and have devoted a good deal of time and energy answering the question—”how do you achieve a great lip?” To that end they have put together 25 of the best tips and tricks from the experts themselves, professional makeup artists, and they’ve got us all covered!

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Mason Pearson: The True Story Behind the Secretive Maker of the World’s Best Hairbrush

The iconic Mason Pearson hairbrush is one that has been coveted by hair stylists for decades… So what’s the story behind this iconic company? Well, for starters, they don’t need to push their product—they just work. You’re going to want to read in this article from Allure about how Mason Pearson got its start in 1885 with their boar bristle brush, and how since then they have continued to dominate in the beauty industry.

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How to Successfully Match Foundation

This month BIS Contributor Nathalie Gil shares how to successfully match foundation to your skin tone. Remember, you want people to notice and compliment your skin, not your makeup. Watch and learn!

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Beauty Brands Focus on Women of Color

Ten years ago, it would not be uncommon to walk the beauty aisle in a pharmacy and find 15 or fewer shades of foundation in any given brand’s selection—most of those shades catering to lighter complexions…But those monochromatic days are fading into the past. With the rise of new generation labels like Rihanna’s Fenty Beauty line, which offers foundation in 40 shades, mainstream competitors are beginning to adhere to the new norm.

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The Test – Neutrogena Hydro Boost Gel Cream

Every month the team at Be Iconic Style chooses an inexpensive beauty product to test and share the results of with you. This month, we’ve chosen Neutrogena’s Hydro Boost Gel Cream for Extra Dry Skin. Is it worth the price? See what our in-house expert has to say and you can decide for yourself!

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4 Makeup Tricks for When You Literally Have No Time

In a perfect world, you wake up before your alarm clock goes off, sip a just-brewed cup of coffee, and have a carefree 30 minutes to calmly, expertly apply your makeup while thinking about the day ahead and plotting out world domination. But we live in the real world and rarely have the luxury of time… So what is the key to getting flawless skin on the go? One hero multi-purpose product, plus a few other items worth a spot in your makeup bag!

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The Test: La Roche-Posay Effaclar Medicated Gel Cleanser

Every month the team at Be Iconic Style chooses an inexpensive beauty product to test and share the results of with you. This month, we’ve chosen La Roche-Posay Effaclar Medicated Gel Cleanser for acne prone skin. This face wash, developed with dermatologists, helps fight acne breakouts by targeting excess oil, pimples, blackheads, and whiteheads for clear skin. It’s also clinically tested to reduce excess surface oil by up to 47%. It is oil-, fragrance-, and paraben-free… but is it worth the price? See what our in-house expert has to say about it and you can decide for yourself!

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How to Supercharge Your Water

We don’t need to remind you how great water is for you—after all, we all know how important it is. But what we can share with you are some amazing ways to actually supercharge your water! By adding some of these simple ingredients shared in this Porter article you can purify your body, absorb essential minerals, and even increase hydration to your body. And the best part? Most of the ingredients are already sitting in your kitchen pantry! Keep reading to find out find ingenious ways to revolutionize your water.

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Three American Icons on Beauty, Flaws, and the Concept of Aging

Today’s generation of women old and young are finding common ground when there was once a divide between them. Debbie Harry, Judith Jamison, and Pat Cleveland are all trailblazers and icons who share their wisdom and insight on the beauty of getting old and reveal what matters the most when growing up.

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I Tried InStyle’s Good Skin Diet and Here’s What Happened

Looking to have clearer skin, less bloating, and be a healthier and happier you? Well, look no further than InStyle’s “Good Skin Diet”! This 30 day skin cleanse starts from within and provides results you can’t find on the skincare aisle. You, too, can achieve the skin you’ve always dreamed of… and there’s no better time to start than right now!

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Brightening Up Your Eyes & Skin with Concealer

Let’s face it ladies—we all have hectic lives and as a result, we often tend to look a bit tired…but we don’t have to! As always, BIS Beauty contributor Nathalie Gil shares with us a quick tip about how using concealer can not only brighten the area around your eyes, but also brighten your skin. Employ this little trick and you’ll use less foundation and it will apply more smoothly. This is a definite must-see for all! And, of course, we’ve shopped the product to make it that much easier for you to add to your beauty kit!

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Summer Hair Care: Treat Your Strands with Tender Loving Care

As it heats up outside, we shed our spring attire and embrace the summer styles. It is just as important to change out your seasonal wardrobe of hair products to better care for your locks. With lots of pool time, beach outings, and other summer activities, you need to be proactive with UV protection, thermal care, frizz control, and prevention of split ends. BIS Contributor Laura Symons shares her favorite summertime hair products.

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The Beauty Products That Will Help You Sleep

Sleep is essential for so many countless reasons…Our health, both mentally and physically, our mood, weight management, and our energy levels are just to name a few. We know that it’s good for us but it doesn’t always come easily to all of us. If you have ever had trouble falling asleep at night, or simply want an overall better night’s rest, you’re going to want to keep reading this article from theeverygirl.com on the best products for a good night’s sleep.

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Thanks to Microblading, I Finally Have My Pre-Tweezer Eyebrows Back

The process of deciding to get a tattoo is a drawn-out one for most, so it’s no shock that when the placement is on your face, people tend to take even longer to decide. But however daunting the thought is, in recent years the microblading trend (creating small incisions on your brows and filling them in with pigment) has grown wildly popular. Allure Editor in Chief Michelle Lee used to be a skeptic, until this summer when she finally went for it, and she couldn’t be more pleased with her choice.

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Allure Readers’ Choice Awards for 2019

The most democratic annual list of the best-of-the-best has hit our doorsteps once again: The Allure Reader’s Choice Awards! Voted on by the magazine’s fans and probably containing more than a few staples you already own and love for hair, body and face treatments, this checklist really is the fairest of them all. And, as always, we’ve shopped the product for you, so all you need to do is click, shop, and enjoy!

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The Shocking Ways Stress Directly Affects Our Appearance—And How to Beat It

We all know that a rise in cortisol is what causes us to experience the feeling of stress, but what exactly happens on a physical level to our bodies—to our skin, hair, teeth and body? You probably guessed correctly if you’re thinking “something that’s not good,” but if you’re looking for the fine print and the remedies to combat them, give this NEWBEAUTY feature a read.

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Secrets to Lustrous Hair

We all want luxurious hair! Learn the secrets to getting just that. The following article offers up tips that included everything from choosing the right shampoo to adding a filter to your shower head to protecting your hair from heat…all of which can change your hair from drab to fab!

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Beach Bum Hair

Salty water with the fresh breeze off the shore creates the perfect environment for that infamous “beach hair.” Pack your bags and get ready for an amazing hair day!

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Dermatologist-approved Anti-aging Tips to Try for Better Skin

How nice it could be if our skin could remain “forever young.” Skin that once bounced back from a long night on the town just doesn’t happen with age. From oil cleansing to plasma injections, the following article from Allure is rich with tips that dermatologists use to help keep their own skin looking great. Who better to give advice than the experts themselves?

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A Guide to Ageless Makeup for Women Over 50, According to an Industry Veteran

“Wear the makeup; don’t let it wear you.” This is the golden rule of one makeup artist who has been painting the faces of supermodels—Iman, Cindy Crawford and Pati Hanson, to name a few—and other stars for decades. Read on to learn how Artist Sandy Linter works her magic on more mature faces, making her clients’ complexions glow and prominent features pop.

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The Best of the Best

We’re guessing that researching 10,000 beauty products probably isn’t something that you can fit in your busy schedule this week. And luckily, you don’t have to—NEW BEAUTY took the past six months to curate this list for you, so you can have the best of the best without all the stress.

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Watch Cindy Crawford’s Getting-Out-the-Door Morning Beauty Routine

When it comes to getting out the door in the morning, it can be tempting to totally disregard any kind of beauty routine for the sake of saving time. But Cindy Crawford is here to tell us that if she can do it with all she has going on (entrepreneur, mom to a rising supermodel, wife, fabulous human being), then you can too. Watch this video by VOGUE to see how she does it and which products she swears by…and if you like what you see, we’ve even shopped the product for you!

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15 Morning Hair Hacks

As women, we all have the burden of putting our “faces” on and styling our hair. Our finished look is often dictated by how much time we may or may not have… so why not try one of these hair hacks and see how easy it is to look polished without the hassle of a full salon visit?!

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How to Grow Out Your Eyebrows

Long gone are the days of thin eyebrows being in fashion, and we couldn’t be happier. Not only  do eyebrows accentuate your eyes and lashes, but they actually help shape your face as a whole! Here are five simple steps to growing your brows out and living your Cara Delevingne dreams.

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Lasting Makeup for Younger Skin

How our makeup wears throughout the day can be a challenge—even when we’re young! So how can we use some of the fabulous product out there to ensure that the time we’ve spent applying our makeup in the morning isn’t all for naught? BIS’ makeup guru, Kathryn Campbell, shares with us all we need to know. And, of course, we’ve done some shopping for you so that you can quickly and easily add the products your makeup bag is missing! 

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Skincare with Nathalie

This month BIS Contributor Nathalie Gil discusses the important of having a “clean canvas” on which to work. That means skin that has been properly cleansed, exfoliated, and moisturized. You’ll love this month’s informative video!

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How to Get a Good Night’s Sleep

When it comes to a good night’s sleep, timing is everything. Harper’s Bazaar enlisted three sleep experts to explain how a late night email or afternoon cup of coffee can throw a wrench in our sleep patterns—and how to avoid tossing and turning.

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Ultimate Makeup Dos and Don’ts

Do you use complementary makeup colors for your blush and lipstick or apply foundation to your eyelids? Be sure you’re doing what you should and avoiding what you shouldn’t when it comes to makeup application. Put your best face forward with these “Ultimate Makeup Dos and Don’ts!”

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6 Blush Tips You Need to Know

Have you ditched the “smile-as-you-apply” technique to your blush application yet? If not, please do! Blush can do wonders for your look… But how you apply it can either make or break it! The following article by paulaschoice.com will teach you all you need to know to achieve that perfect glow!

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Skin-Care Savant Caroline Hirons Says We’re Throwing Money Away If We Don’t Do This

If you haven’t jumped on the double-cleansing train yet, skin care expert Caroline Hirons is here to convince you why you should.In her interview with NEWBEAUTY, she shares her top picks for both parts of the process as well as some easy (and we mean easy – a slight turn of the temperature knob in your shower) changes you can make to your routine for maximum positive impact on the health of your skin.

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Every Type of Mascara, Explained

When it comes to finding your perfect mascara, the number of options can be overwhelming. Skinny wands, curved wands and everything in between can leave you hopelessly wandering the aisles of Sephora and Target. But fortunately for us, ALLURE made a 15 minute video to answer every question we ever had.

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