It’s true with most things in life that when determining quality, time is our best friend. And beauty products are no exception.
With trends blowing through our social media feeds at light speed, it’s more important now than ever to invest in products that will keep your beauty routines anchored down. The editors at NEWBEAUTY have an arsenal of products that have been staples in their cabinets for over a decade.
Beauty trends come and go, but cult-classic products tend to stick around way past their launch date. Ahead, we asked our editors which products they’ve kept in their beauty arsenal for the past decade—and their answers may surprise you.
1 John Masters Organics Sea Mist ($17)
“I started working here 10 years ago and one of the first products I took home to test was the John Masters Organics Sea Mist. It is a literal savior for frizzy, kind-of-curly, kind-of-wavy hair and creates that believable beachy, yet never-crunchy, look. I am forever paranoid it might go out of production, so I always have one—with a backup bottle behind it—in my medicine cabinet.” –Liz Ritter, Executive Editor
2 Biosilk Silk Therapy Original ($28)
“The scent of this luxe oil brings me right back to the days my mom, sister and I would spend all day at the hair salon and leave with the silkiest blowouts. I think I was 8 at the time we started that “tradition.” I would look forward to it for months. My stylist would apply it as the finishing touch on our way out the door, but 15 years later, I’ve started applying a drop throughout damp hair before I blow it out at home. My routine just isn’t the same without it.” –Danielle Fontana, Associate Editor
3 CeraVe Moisturizing Cream ($15)
“I can’t seem to part ways with the CeraVe Moisturizing Cream, even after 10+ years. I’ve inherited super dry, flaky skin all over my body from my mother (ugh), and this is the only thick cream that doesn’t make my legs look like they’re snowing after removing my black leggings every winter. Plus, it has the National Eczema Association seal of approval, perfect for my eczema-prone hands.” –Daley Quinn, Freelance Writer
4 MAC Ruby Woo Lipstick ($19)
“Lipstick color trends come and go, but one staple that’s consistently gotten me tons of compliments is Mac Ruby Woo. For the longest time I used to shy away from wearing a bold red lip because I thought I couldn’t pull it off, but the high impact cheery shade with blue undertones compliments my skin tone and makes my teeth look super white. It’s a cult classic that works on just about everyone and I’m so obsessed with it that when I see it on a stranger and I become that crazy person who walks up and says “is that Ruby Woo?” You got to love a lipstick that has its own fan club.” —Tatiana Bido, Features Editor
5 Mason Pearson Brush ($150)
“My mother gave me her old Mason Pearson brush after she got a new one when I was a teenager and I still use it to this day. The bristles never tug or pull on my hair and I always feel like my hair looks softer and shinier after I run the brush through it. As a product developed more than 100 years ago, it’s no surprise that it’s such a long-term staple in so many households.” –Julie Ricevuto, Senior Digital Editor